Bottega Veneta Head of Digital Marketing
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 14, 2026
About Bottega Veneta
Bottega Veneta is a house defined by discretion, exceptional craftsmanship, and a modern vision of Italian luxury. Founded in Vicenza in 1966 and renowned for its signature intrecciato leatherwork, the brand offers employees the opportunity to contribute to a culture where creativity, precision, and innovation are deeply valued. As an employer, Bottega Veneta fosters an environment that respects artisanal heritage while encouraging contemporary expression across design, retail, operations, and corporate functions. Its teams are united by a commitment to quality, authenticity, and understated elegance, shaping products and experiences that reflect the house’s enduring philosophy: individuality over spectacle.
Bottega Veneta seeks Head of Digital Marketing in Shanghai to lead China digital strategy, manage social platforms, and drive brand campaigns.
Role & Responsibilities
- Develop and implement China's digital and social marketing strategy in alignment with global brand vision, establishing clear annual objectives and KPIs for owned platforms
- Lead and drive the digital and social strategies and operations of Bottega Veneta China's owned social accounts (OA)
- Create and execute annual social marketing content plans and calendars that achieve KPIs and maintain strategic share of voice
- Monitor competitive digital activities monthly and provide competitive analysis with actionable recommendations
- Develop, implement, and manage digital marketing campaigns and events to promote brand awareness and maximize business potential
- Lead the influencer programme, building and maintaining relationships with key opinion leaders (KOLs) and content creators to amplify brand and product exposure
- Establish, execute, and track digital campaign briefs with clear KPIs in collaboration with global integrated marketing stakeholders
- Manage all digital and social agency, production, and advertising budgets with quarterly reviews and investment analysis
- Conduct weekly performance monitoring and reporting on owned platform metrics, with quarterly and yearly competitive reviews
- Supervise digital and advertising agencies, serving as liaison between brand, agency, and media partners
- Lead, develop, and coach the digital marketing team to achieve functional objectives and advance careers
- Facilitate digital marketing training and knowledge sharing across the China organization and with global regions
- Track media performance, provide creative briefs, and conduct copywriting for digital initiatives
Qualifications
- Extensive experience leading digital marketing strategies for luxury fashion brands in Asia, with demonstrated success in social media management
- Proven expertise in managing owned social platforms and implementing complex digital campaigns across multiple channels
- Strong knowledge of Chinese digital ecosystems and local social platforms (WeChat, Little Red Book, Douyin, etc.)
- Experience managing influencer programmes and building relationships with KOLs and content creators in the Chinese market
- Demonstrated ability to develop and execute marketing strategies aligned with global brand directives while maintaining regional relevance
- Leadership experience managing cross-functional marketing teams and external agency partners
Skills
Experience
Minimum 5–7 years of experience in digital marketing leadership roles within luxury fashion, personal goods, or premium brands, with proven track record managing large-scale digital campaigns and social platforms across Asian markets. Demonstrated experience developing and executing regional strategies that align with global brand standards. Proven leadership of marketing teams and effective vendor management in complex, multinational environments.
Education
Bachelor's degree in Marketing, Communication, Business, or related field. Advanced qualification in digital marketing, luxury brand management, or equivalent professional experience preferred.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Bottega Veneta cultivates a discreet, design-led culture where exceptional craftsmanship, innovation, and refined creativity are central to everyday work. As an employer, it offers an environment that values collaboration, precision, and individuality, encouraging teams to uphold the house’s heritage while shaping modern luxury with confidence and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bottega Veneta, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Director of Digital Marketing», «Digital Marketing Manager», «Head of Social Marketing», «Digital Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.