Bottega Veneta Global Head of VIP & Influence
Join Bottega Veneta in Milan as the Global Head of VIP & Influence, a key role in enhancing brand visibility and cultural relevance within the luxury fashion industry.
Overview
Bottega Veneta, a distinguished name in luxury fashion, has been inspiring individuality through innovative craftsmanship since 1966. With its roots in Vicenza, Italy, the brand is deeply embedded in Italian culture while maintaining a global perspective. As part of the Kering Group, Bottega Veneta benefits from the resources and reach of a leading global luxury conglomerate, offering employees a dynamic environment to grow and excel.
Role & Responsibilities
- Develop and implement a global VIP strategy to enhance brand visibility and cultural relevance.
- Create and nurture a community of influential talents, cultural figures, and brand ambassadors through strategic relationships and collaborations.
- Maintain strong relationships with talent agencies, celebrity stylists, and costume designers.
- Oversee all aspects of VIP dressing, from initial design to red carpet appearances.
- Lead the global product placement strategy for VIPs, ensuring alignment with brand objectives and market needs.
- Strategize and oversee product placement in television, film, and digital content worldwide.
- Support regional PR teams in executing local VIP initiatives.
- Manage contracts and agreements related to VIP partnerships, ensuring compliance and best practices.
- Lead the global influence strategy to ensure brand presence across key digital and social channels.
- Develop and execute community-driven social strategies to amplify brand narrative and product visibility.
- Identify and foster relationships with key opinion leaders, content creators, and emerging digital talents.
- Oversee execution of innovative product placement strategies across social media and digital platforms.
- Collaborate with global marketing, merchandising, and PR teams to integrate influencer activations into broader brand initiatives.
- Drive and support local community strategies, ensuring global consistency and market relevance.
- Monitor and analyze the impact of influencer and community-driven initiatives to optimize future strategies.
Qualifications
- Minimum 8 years of experience in PR & Communication.
- Proven track record with a leading global fashion brand or PR agency in the luxury industry.
- Exceptional written and verbal communication skills, with fluency in English.
Skills
Experience
A minimum of 8 years in PR & Communication, preferably within a leading global fashion brand or PR agency in the luxury industry.
Workplace
This position is based in Milan, Lombardy, Italy. Cerulean lists 547 open roles in Milan, including 14 posted recently. The broader Lombardy area accounts for 570 active listings on Cerulean, 14 of which are new. In Italy as a whole, Cerulean currently features 1.306 open positions, with 32 posted this week.
Benefits
Joining Bottega Veneta offers the opportunity to be part of a global luxury group that prioritizes talent development and internal mobility, fostering a stimulating and fulfilling workplace environment.
Culture
Bottega Veneta, as part of the Kering Group, promotes a culture of inclusivity and diversity, valuing leadership skills and encouraging employees to reach their full potential. The company is committed to building a diverse workforce and is an Equal Opportunity Employer.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.