Bobbi Brown Senior Manager, Consumer Engagement

Role & Responsibilities

• Drive the strategy and execution of North America influencer and communications efforts to increase brand awareness, earned media value, and desirability across TikTok and Instagram
• Build and maintain meaningful relationships with influencers across macro to micro tiers, beauty editors, and VIP talent on behalf of Bobbi Brown North America
• Lead creator eventing and manage the regional creator event calendar to generate maximum cultural impact and earned media value through best-in-class content strategies
• Manage total communications strategy including relationships with key editors, long-lead product placements, and feature stories in partnership with the brand's public relations agency
• Execute influencer and product seeding campaigns in accordance with strategic direction and work with agencies to identify and implement campaign optimizations
• Monitor earned media value, social performance and engagement metrics; translate consumer insights and emerging trends into actionable recommendations
• Define primary and secondary KPIs for all campaigns and initiatives; partner with agencies to curate comprehensive wrap-up reporting and deploy learnings to internal and external stakeholders
• Manage the North America Consumer Engagement budget, tracking monthly spend against plan and ensuring accuracy and consistency in financial reporting
• Brief and manage agency partners including StarPower, ensuring alignment on strategy and successful execution across all initiatives
• Partner with 360 Marketing, education, retail, and trade teams to understand product launches, promotion periods, and national investment priorities to optimize cross-functional activation

Qualifications

• 5–7+ years of consumer engagement, influencer relations, PR, or communications marketing experience demonstrating proven ability to develop and execute strategies that strengthen brand desirability and accelerate business performance
• Deep knowledge of the prestige makeup beauty influencer ecosystem and proficiency with influencer reporting and tracking tools
• Strong understanding of prestige makeup content ecosystems and social-first storytelling; demonstrated ability to create channel-specific content, identify and capitalize on emerging trends, and measure social-driven sales impact
• Strong analytical mindset with demonstrated ability to translate data and social metrics into actionable insights
• Excellent project management, stakeholder management, and budget management skills
• Strong oral and written communication skills, interpersonal capabilities, and proven ability to build lasting relationships with internal teams, external partners, creators, and agency representatives
• Proficiency in MS Excel and PowerPoint
• PR experience preferred but not required
• Event management experience preferred
• Experience developing integrated content strategies across owned, earned, and paid media channels preferred
• Experience working across global and cross-functional teams preferred

Skills

Experience

5–7+ years of consumer engagement, influencer relations, communications, or marketing experience in the beauty, luxury, or prestige consumer brands sector. Demonstrated success developing and executing integrated marketing strategies that drive brand awareness, earned media value, and advocacy. Proven ability to build and manage relationships with creators, influencers, and agency partners.

Education

Bachelor's degree in marketing, communications, business, or related field preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 102,400 to USD 168,750 per annum.

Benefits

Health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, participation in a highly competitive bonus program with potential for overachievement based on performance and company results.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.