Bobbi Brown Consumer Marketing Manager

About Bobbi Brown

Founded in 1991 by renowned makeup artist Bobbi Brown, the brand has become a global prestige beauty house celebrated for effortless artistry, skin-focused innovation, and a philosophy that empowers individuals to look and feel like themselves. As an employer, Bobbi Brown offers a dynamic environment within The Estée Lauder Companies, where creativity, product expertise, client service, and education are highly valued. Its teams span retail, artistry, marketing, digital, product development, and corporate functions, united by a commitment to authenticity, inclusivity, and modern beauty. The brand attracts professionals who are passionate about craftsmanship, confidence, and meaningful consumer experiences.

Role & Responsibilities

• Execute integrated, earned-first consumer engagement strategies to build brand awareness, desirability, engagement and conversion across channels.
• Support the development and execution of consumer engagement plans aligned with brand objectives, launch priorities and campaign calendars.
• Adapt global campaign toolkits into locally relevant activations across earned, owned and social channels.
• Deliver launch campaigns, brand moments and cultural activations that drive awareness, engagement and conversion while maintaining brand positioning, visual identity and communication guidelines.
• Support PR and influencer initiatives, including talent partnerships, seeding programmes, launches, PRO visibility, events and advocacy.
• Coordinate influencer relationships, gifting programmes and content approvals with agencies and internal stakeholders.
• Assist with planning and delivering experiential activations and consumer events; support external agency management to ensure timely, high-quality execution.
• Partner with Content, Paid Media, CRM and Online teams on social-first storytelling and integrated campaign amplification; assist in creating and deploying content across social and owned platforms.
• Monitor consumer, creator and platform trends to identify opportunities for innovation and engagement; track campaign and content performance, sharing insights and optimisation recommendations.
• Collaborate with Retail Marketing, Trade Marketing and Retail teams on aligned omnichannel campaigns, and with CRM, Paid Media and Online teams to ensure consistency across the consumer journey.
• Work with the global brand team, where relevant, to maintain cohesive brand identity and storytelling; build relationships with internal teams, the PRO team, agencies, retailers and external partners.
• Adapt global strategies for local market relevance.
• Manage timelines, approvals and campaign processes; support budget tracking and invoice management across campaigns and activations.
• Contribute to a collaborative, agile, high-performing team environment and maintain attention to detail and operational discipline across projects.
• Manage and develop the Consumer Marketing and Content team.

Qualifications

• Experience in consumer engagement, brand marketing, PR, influencer marketing or integrated communications.
• Experience supporting integrated marketing or consumer engagement campaigns.
• Strong understanding of social platforms, influencer ecosystems and evolving consumer trends.
• Strong organisational and project management skills, including the ability to manage multiple priorities.
• Excellent communication and stakeholder management skills.
• Ability to collaborate across cross-functional teams and with external partners.
• Commercial awareness and understanding of omnichannel consumer journeys.
• Analytical mindset and ability to interpret campaign and engagement performance data.
• Strong attention to detail and operational execution capability.
• Experience in luxury, beauty, fashion or premium consumer brands preferred.

Skills

Benefits

One day working from home; 25 days of annual leave excluding bank holidays; one additional annual leave day for a birthday; holiday purchase opportunity; bonus opportunity; remote work abroad for up to 18 days per calendar year; Summer Fridays; staff discount; mental health and wellbeing initiatives; benefits platform with exclusive discounts and offers; employee resource groups; LinkedIn Learning.

Culture

Bobbi Brown fosters an inclusive, artistry-led culture rooted in confidence, authenticity, and the belief that beauty should enhance individuality. As an employer, the brand values education, collaboration, and entrepreneurial energy, empowering teams to deliver approachable luxury and meaningful customer experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.