Birks Retail Stores Director

About Birks

Founded in Montreal in 1879 by Henry Birks, Birks is a distinguished Canadian jewellery house whose heritage combines fine craftsmanship, refined design and attentive client service. Renowned for its diamond jewellery and enduring connection to life’s milestones, the brand occupies a distinctive place in Canada’s luxury landscape. As an employer, Birks brings together expertise in jewellery, luxury retail and client relationships, alongside the corporate disciplines that support its business. Its professional environment places a premium on product knowledge, attention to detail and the ability to create meaningful client experiences, offering a compelling setting for careers rooted in luxury and personal service.

Role & Responsibilities

• Drive regional sales, profitability, and key performance objectives, accounting for the distinct positioning of each retail banner.
• Develop, monitor, and manage regional sales, expense, and profit plans to meet or exceed financial targets.
• Contribute to short-, mid-, and long-term business strategies that support regional growth and market expansion.
• Partner with cross-functional leaders to develop and implement policies, procedures, and initiatives that enhance retail operations and the customer experience.
• Analyze sales trends, market conditions, and business performance to identify opportunities, mitigate risks, and inform decisions.
• Lead regular business reviews and participate in company conference calls on regional priorities, challenges, and growth opportunities.
• Provide senior leadership with timely updates and strategic recommendations on regional performance, talent, and operational initiatives.
• Identify regional market needs and collaborate with Retail, Merchandising, Marketing, and other business partners to maximize results.
• Ensure consistent execution of company policies, operational standards, visual presentation guidelines, and loss-prevention practices.
• Communicate and support corporate programs, client engagement initiatives, special events, and promotional activities across the region.
• Set, monitor, and review annual and monthly performance objectives for stores and leaders, implementing action plans where improvement is required.
• Coach, develop, and support Store Directors and management teams through regular feedback, performance evaluations, and succession planning.
• Lead recruitment, selection, onboarding, and retention of retail management talent while building a pipeline of future leaders.
• Promote accountability, collaboration, inclusion, and service excellence across regional stores.
• Lead with integrity, authenticity, and accountability by setting clear expectations and modeling company values.
• Inspire and engage teams through a collaborative, people-first leadership approach.
• Balance strategic thinking with operational discipline to drive sustainable business results.
• Empower leaders through coaching, development, and constructive feedback, fostering autonomy and ownership.
• Promote inclusion, respect, and continuous improvement.
• Demonstrate agility and resilience while leading change, navigating complexity, and driving transformation.
• Build strong cross-functional partnerships and influence stakeholders at all organizational levels.
• Deliver regional sales and profitability targets; manage gross margin and expenses against budget.
• Meet client experience and service excellence measures, including NPS, client satisfaction, and mystery shop results.
• Improve store productivity indicators, including conversion rate, average transaction value, and units per transaction.
• Support talent attraction, retention, and employee engagement.
• Ensure compliance with operational, visual merchandising, and loss-prevention standards.
• Drive inventory productivity and shrinkage performance.
• Successfully execute corporate initiatives, promotions, and strategic projects.

Qualifications

• At least 8 years of experience in a similar role.
• Experience managing two distinct retail banners is a strong asset.
• Experience in luxury and/or prestige retail is a strong asset.
• Bachelor's degree in a relevant area.
• Excellent communication skills to present to senior-level audiences and motivate teams.

Skills

Experience

8 years’ experience in a similar role; experience managing two distinct banners and luxury and/or prestige retail is a strong asset.

Education

Bachelor's degree in a relevant area.

Benefits

Various paid time-off programs, telemedicine, Employee Assistance Program, access to training through Birks University, and an employee discount program.

Culture

Birks’ workplace culture is rooted in its Canadian heritage and fine-jewellery expertise, placing craftsmanship, attention to detail and personalised client service at the heart of its professional identity. Its environment blends respect for tradition with a contemporary approach to luxury, emphasising product knowledge, thoughtful presentation and lasting client relationships.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.