Berluti Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 14, 2026
About Berluti
Founded in Paris in 1895 by Alessandro Berluti, Berluti is a storied maison renowned for bespoke shoemaking, exceptional leather goods, and a distinctive art of patina. As an employer, the House offers a rare environment where heritage craftsmanship meets contemporary masculine elegance, encouraging artisans, retail talents, designers, and corporate teams to uphold exacting standards while contributing to creative evolution. Part of LVMH, Berluti combines the intimacy of a specialist luxury atelier with the opportunities of a global group, valuing savoir-faire, client excellence, cultural curiosity, and long-term career development in service of objects made with soul, precision, and character.
Berluti seeks an experienced Store Manager in Shanghai to lead boutique operations and drive business growth in luxury retail.
Role & Responsibilities
- Develop and execute comprehensive store business plans with emphasis on local market penetration, community integration, and promotional strategies to drive foot traffic and expand the customer base
- Monitor competitive landscape and luxury market trends; provide regular feedback to the Retail Manager on product assortment, purchasing trends, and customer preferences
- Lead sales team by setting and monitoring performance targets, motivating staff, recognizing top performers, and actively participating on the selling floor to model sales excellence
- Manage the clienteling function proactively to strengthen customer relationships and maximize lifetime value
- Oversee team recruitment, training, performance evaluation, and succession planning; ensure all staff maintain comprehensive product knowledge and understanding of Berluti's heritage and values
- Implement all human resources policies, procedures, and training programs including sales techniques, customer service standards, and operational protocols
- Develop staffing schedules aligned with traffic patterns and business needs; determine optimal team composition and coverage
- Manage store P&L with rigorous attention to controllable expenses, sales forecasts, and operating profitability
- Ensure consistent application of Berluti standards across merchandising, customer service, back-office operations, inventory management, and administrative functions
- Deliver monthly quantitative and qualitative business reports to the Retail Manager; track and achieve all KPIs
Qualifications
- University degree or equivalent professional qualification
- Minimum 10 years of progressive store management experience within the luxury fashion industry
- Advanced proficiency in English (written and spoken)
- Fluency in Mandarin Chinese
- Demonstrated expertise in team management, motivation, and performance-driven leadership
- Strong analytical and strategic thinking capabilities
- Exceptional communication and interpersonal skills across all organizational levels
- Advanced proficiency in Microsoft Office Suite (Word, Excel)
Skills
Experience
Minimum 10 years of progressive store management experience in the luxury fashion retail sector, with demonstrated success in driving business growth, leading high-performing teams, and maintaining brand standards in competitive luxury markets.
Education
University degree or equivalent professional qualification.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Berluti fosters a workplace culture rooted in exceptional craftsmanship, Parisian elegance, and a deep respect for artisanal know-how, where employees contribute to a house renowned for bespoke shoes, patinas, and refined menswear. As an employer, Berluti values precision, creativity, and client-centric excellence, offering an environment where tradition and innovation meet in the pursuit of timeless luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Berluti, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Luxury Retail Manager», «Store Director», «Retail Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.