Berluti Store Manager

Overview

Berluti is a Parisian maison renowned for its artisanal men's shoes, leather goods and ready-to-wear, operating within the LVMH group. The brand is characterised by meticulous craftsmanship, bespoke services and a refined, client-focused retail experience across international flagship boutiques.

Role & Responsibilities

• Lead day-to-day operations of the Shanghai boutique and report to the Southeast China Regional Manager to achieve sales, profitability and service objectives.
• Develop and execute the store business plan including local marketing, events and community integration to grow traffic and expand the local client base.
• Manage the store P&L with rigorous control of controllable expenses, sales plans and operating profit; meet established KPI targets.
• Drive sales performance through active selling presence, motivation and continuous coaching of the sales team; recognise top performers.
• Oversee clienteling activities to cultivate long-term relationships and ensure exemplary customer service consistent with Berluti’s selling ceremony.
• Own recruitment, performance evaluation, training programmes and succession planning to maximise team potential.
• Ensure all operational standards—visual merchandising, stock management, back-office administration—are applied and maintained.
• Provide monthly quantitative and qualitative business reports to the Retail Manager and recommend assortment or merchandising adjustments based on local trends.

Qualifications

• University graduate (Bachelor’s degree or equivalent).
• Minimum five years’ store management experience in the luxury fashion sector, with proven P&L responsibility.
• Fluent in Mandarin and good command of English (written and spoken).
• Strong leadership and team development capabilities with demonstrated ability to motivate a boutique sales team.
• Excellent commercial acumen, analytical thinking and strategic orientation.
• Professional communication and interpersonal skills; resilience under pressure.
• Proficiency in MS Word and Excel.

Skills

Experience

At least five years of store management experience within the luxury fashion industry, including responsibility for sales targets, P&L and team leadership. Experience operating within the Chinese or broader APAC market and familiarity with luxury client expectations is highly desirable.

Education

University graduate (Bachelor's degree or equivalent).

Workplace

Culture

Berluti places high value on artisanal savoir-faire, discreet luxury service and a client-centric retail philosophy. The workplace prioritises craftsmanship, attention to detail and a collegial environment where professional development and boutique-level excellence are fostered.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.