Berluti Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 14, 2026
About Berluti
Founded in Paris in 1895 by Alessandro Berluti, Berluti is a storied maison renowned for bespoke shoemaking, exceptional leather goods, and a distinctive art of patina. As an employer, the House offers a rare environment where heritage craftsmanship meets contemporary masculine elegance, encouraging artisans, retail talents, designers, and corporate teams to uphold exacting standards while contributing to creative evolution. Part of LVMH, Berluti combines the intimacy of a specialist luxury atelier with the opportunities of a global group, valuing savoir-faire, client excellence, cultural curiosity, and long-term career development in service of objects made with soul, precision, and character.
Berluti Store Manager position in Beijing, China. Lead luxury boutique operations, sales team, and P&L management reporting to Regional Manager.
Role & Responsibilities
- Develop store business plan including marketing and promotional strategies to drive traffic and expand customer base, with focus on local market engagement and community integration
- Monitor local market dynamics, competitor activities, and luxury market trends; provide feedback to Retail Manager on product assortment and customer preferences
- Ensure highest level of customer service in compliance with Berluti's quality standards and selling ceremony protocols
- Continuously motivate and train sales team to achieve assigned sales and productivity targets; recognize top performers and demonstrate sales leadership on the selling floor
- Manage clientelling function proactively and ensure team maintains comprehensive product knowledge and Maison heritage awareness
- Oversee recruitment, evaluation, and development of store personnel; implement succession planning to maximize individual potential
- Implement all human resources policies and procedures; address staff issues appropriately
- Provide monthly quantitative and qualitative business reports to Retail Manager
- Determine staffing requirements and create schedules ensuring adequate coverage aligned with traffic patterns
- Manage store P&L with particular attention to controllable expenses, sales targets, and operating profit
- Meet all key performance indicator objectives
- Ensure Berluti standards are maintained across merchandising, customer service, inventory management, and administrative functions
Qualifications
- University degree
- Minimum 10 years of store management experience in luxury fashion industry
- Fluent English (written and spoken) and Mandarin
- Strong team management and motivation abilities
- Excellent analytical and strategic thinking skills
- Exceptional communication and interpersonal skills
- Proficiency with Microsoft Word and Excel
Skills
Experience
Minimum 10 years of store management experience in the luxury fashion industry, with demonstrated ability to drive business growth, build local market presence, and lead high-performing retail teams.
Education
University degree
Workplace
This position is based in Beijing, Beijing, China.
Culture
Berluti fosters a workplace culture rooted in exceptional craftsmanship, Parisian elegance, and a deep respect for artisanal know-how, where employees contribute to a house renowned for bespoke shoes, patinas, and refined menswear. As an employer, Berluti values precision, creativity, and client-centric excellence, offering an environment where tradition and innovation meet in the pursuit of timeless luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Berluti, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Retail Manager», «Shop Manager», «Store Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.