Berluti Senior Communications Manager

About Berluti

Founded in Paris in 1895 by Alessandro Berluti, Berluti is a storied maison renowned for bespoke shoemaking, exceptional leather goods, and a distinctive art of patina. As an employer, the House offers a rare environment where heritage craftsmanship meets contemporary masculine elegance, encouraging artisans, retail talents, designers, and corporate teams to uphold exacting standards while contributing to creative evolution. Part of LVMH, Berluti combines the intimacy of a specialist luxury atelier with the opportunities of a global group, valuing savoir-faire, client excellence, cultural curiosity, and long-term career development in service of objects made with soul, precision, and character.

Role & Responsibilities

• Lead and implement integrated communication strategies to increase brand awareness, strengthen maison desirability, and support new client recruitment in Korea, aligned with global guidelines and regional communications priorities
• Oversee brand ambassador management, celebrity and KOL relations, and develop partnerships with stylists, editors, and key opinion leaders to maximize brand exposure
• Plan and execute local PR activities and branding events in Korea while supporting regional or global brand activations as required
• Supervise PR agency activities including media relations, press materials, placement opportunities, editorial coordination, and coverage reporting
• Define and implement overall media strategy including social advertising, Naver SEM/SEO, and paid media initiatives with efficient budget allocation
• Develop and implement local digital and social media strategy across Instagram, YouTube, Kakao Channel/Page and other platforms in line with global brand direction
• Identify opportunities for product placement, celebrity partnerships, and creator collaborations that enhance maison visibility among target audiences
• Source local marketing and brand-building opportunities through partnerships, sponsorships, and joint initiatives that support awareness and business impact
• Prepare PR reports, media performance reports, and budget tracking with actionable insights for local management and regional stakeholders
• Coordinate communications training and ensure cross-functional alignment with CRM, visual merchandising, and merchandising teams for consistent messaging

Qualifications

• University degree
• Minimum 13 years of experience in marketing communications, preferably in luxury fashion retail
• Fluent in Korean and English, both spoken and written
• Proven experience leading communications strategies and managing agency relationships
• Strong expertise in digital and social media management, particularly in Korean market platforms

Skills

Experience

Minimum 13 years of experience in marketing communications, preferably within the luxury fashion or retail sector. Demonstrated success in leading regional communications strategies, managing PR agencies, coordinating brand ambassador activities, and executing integrated digital campaigns in Asian markets is essential.

Education

University degree holder; formal education in marketing communications, PR, or related discipline preferred.

Workplace

Culture

Berluti fosters a workplace culture rooted in exceptional craftsmanship, Parisian elegance, and a deep respect for artisanal know-how, where employees contribute to a house renowned for bespoke shoes, patinas, and refined menswear. As an employer, Berluti values precision, creativity, and client-centric excellence, offering an environment where tradition and innovation meet in the pursuit of timeless luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.