Berluti Regional Manager, Northwest China
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 4, 2026
About Berluti
Founded in Paris in 1895 by Alessandro Berluti, Berluti is a storied maison renowned for bespoke shoemaking, exceptional leather goods, and a distinctive art of patina. As an employer, the House offers a rare environment where heritage craftsmanship meets contemporary masculine elegance, encouraging artisans, retail talents, designers, and corporate teams to uphold exacting standards while contributing to creative evolution. Part of LVMH, Berluti combines the intimacy of a specialist luxury atelier with the opportunities of a global group, valuing savoir-faire, client excellence, cultural curiosity, and long-term career development in service of objects made with soul, precision, and character.
Berluti Regional Manager position in Northwest China; oversee boutique operations, lead store teams, drive sales growth in Shanghai or Beijing.
Role & Responsibilities
- Oversee business and team operations for multiple boutique stores, ensuring brand service standards and client experience consistency
- Collect and analyze market intelligence, monitor competitive activities, and maintain landlord relationships to support lease negotiations and business terms
- Develop area and city action plans to achieve commercial targets; analyze sales figures and market trends to identify growth opportunities
- Implement sales strategies including upselling, cross-selling, and clienteling initiatives to enhance performance
- Ensure exceptional customer experiences reflected in mystery shopper results; address inquiries and complaints professionally
- Collaborate with CRM team on key brand strategies; drive new client recruitment and build relationships through store and brand events
- Lead, mentor, and develop store managers; provide training, coaching, and performance feedback for career advancement
- Monitor and evaluate store manager performance; conduct corrective and disciplinary actions as needed
- Oversee all operational aspects including store opening, closing, inventory management, visual merchandising, and compliance with company policies
- Maintain immaculate store environments reflecting luxury brand status
- Collaborate with visual merchandising team to create displays aligned with brand guidelines and DNA
- Prepare weekly, monthly, and quarterly performance reports with insights and recommendations for senior management
- Represent the brand with professionalism and integrity; maintain landlord relationships through brand events and product launch activations
Qualifications
- Passionate commitment to the Berluti brand
- Proven experience in fashion or luxury retail, managing multiple stores with multi-level manager direct reports
- Excellent understanding of local market dynamics, product expertise, selling ceremony, and client behavior
- Strong analytical skills with keen attention to detail
- Demonstrated leadership and influential capability with solid team development experience
- Creative approach with willingness to explore new alternatives
- Capability to handle frequent domestic travel
Skills
Experience
Minimum 10 years of progressive experience in luxury fashion retail management, with demonstrated success leading multi-store operations and managing manager-level teams.
Education
Not specified
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Berluti fosters a workplace culture rooted in exceptional craftsmanship, Parisian elegance, and a deep respect for artisanal know-how, where employees contribute to a house renowned for bespoke shoes, patinas, and refined menswear. As an employer, Berluti values precision, creativity, and client-centric excellence, offering an environment where tradition and innovation meet in the pursuit of timeless luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Berluti, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Area Director», «Regional Operations Director», «Multi-Store Manager», «Territory Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.