Berluti Regional Manager, Northwest China
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 30, 2026
About Berluti
Berluti is a Parisian maison celebrated for artisanal menswear, bespoke shoemaking and luxury leather goods. Part of the LVMH Group, the brand combines traditional craftsmanship and patinated leather expertise with contemporary ready‑to‑wear, operating selective boutiques globally and prioritizing exceptional client service.
Berluti seeks a Regional Manager, Northwest China in Shanghai — lead multi‑store operations, drive sales and client engagement; bilingual Mandarin/English required.
Role & Responsibilities
- Direct and oversee commercial performance and daily operations of Berluti boutiques across Northwest China, ensuring strict adherence to brand standards of service and presentation.
- Develop and implement area and city action plans to achieve qualitative and quantitative targets; analyze sales figures and market trends to identify growth opportunities.
- Collect market intelligence, monitor competitor activity, maintain landlord relationships and support lease and commercial negotiations.
- Drive client engagement and CRM initiatives, activate affinity partnerships, participate in store and brand events and ensure excellent mystery shopper results.
- Lead, mentor and develop store managers through structured coaching, training, performance evaluation and retention strategies.
- Oversee store operations including opening/closing procedures, inventory control, visual merchandising and enforcement of company policies.
- Collaborate with the visual merchandising team to ensure store presentation faithfully expresses the brand’s DNA and current collections.
- Prepare and present regular reports (weekly, monthly, quarterly) on store performance and provide actionable recommendations to senior management.
- Act as a brand ambassador at customer and landlord events, preserving Berluti’s image of discretion, craftsmanship and integrity.
Qualifications
- Passionate commitment to the Berluti brand and its artisanal heritage.
- Minimum 10 years' experience in luxury fashion retail with responsibility for multiple stores and direct reports at manager level.
- Proven ability to drive sales, manage P&L‑related KPIs and deliver operational excellence across multiple locations.
- Deep understanding of the local Chinese luxury market, client behaviour and product savoir‑faire.
- Strong leadership, coaching and talent development capabilities, with experience in corrective/disciplinary processes.
- Developed analytical skills, attention to detail and a proactive, solution‑oriented mindset.
- Commercial negotiation experience, including landlord and lease discussions.
- Creative, willing to pilot new initiatives and comfortable with frequent domestic travel.
- Fluent in business English and Mandarin.
Skills
Experience
At least 10 years in luxury fashion retail with documented experience managing multiple boutiques and leading store managers across different cities; experience in multi‑store operations, commercial strategy and stakeholder negotiation preferred.
Education
Bachelor's degree in business, retail management, luxury brand management or a related discipline preferred; equivalent professional experience will be considered.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Berluti’s workplace blends artisanal tradition with commercial rigour: teams are expected to protect craftsmanship and deliver discreet, personalised client service. The culture is collaborative and performance‑driven, offering opportunities to shape boutique and regional strategy within an LVMH maison.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Berluti, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Area Manager — Northwest China», «Regional Sales Manager — Northwest China», «Multi‑Store Manager — Northwest China», «Territory Manager — Northwest China», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.