- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 9, 2026
About Berluti
Founded in Paris in 1895 by Alessandro Berluti, Berluti is a storied maison renowned for bespoke shoemaking, exceptional leather goods, and a distinctive art of patina. As an employer, the House offers a rare environment where heritage craftsmanship meets contemporary masculine elegance, encouraging artisans, retail talents, designers, and corporate teams to uphold exacting standards while contributing to creative evolution. Part of LVMH, Berluti combines the intimacy of a specialist luxury atelier with the opportunities of a global group, valuing savoir-faire, client excellence, cultural curiosity, and long-term career development in service of objects made with soul, precision, and character.
Berluti is hiring a full-time Communications Manager on a permanent basis in Seoul, South Korea, with hybrid working. Reporting to the General Manager, Korea and functionally to the Regional Communications Director, the role leads integrated communications and brand positioning across PR, media, digital and social channels, manages local activations and agency relationships, and supervises a Senior Communications Executive.
Role & Responsibilities
- Lead and implement integrated communications strategies in Korea to increase brand awareness, strengthen Maison desirability and support new client recruitment, in line with Global guidelines and aligned with the Regional Communications team.
- Ensure correct Maison positioning across PR, brand ambassador activities, media, digital and social platforms, while developing locally relevant initiatives that amplify global direction and strengthen visibility and relevance in the Korean market.
- Align with the Regional Communications team on priorities and develop communications, PR, media and brand activation strategies in line with Global guidelines, including clear budget planning and management.
- Lead brand ambassador management, including coordination with the ambassador’s agency, and build relationships with celebrities, KOLs, stylists, editors and other key opinion leaders to maximize relevant brand exposure and desirability.
- Plan and implement local PR activities and branding events in Korea, and support selected regional or global brand activations when required.
- Supervise the PR agency across pitching, media relations, local press materials, PPL opportunities, celebrity and stylist requests, editorial coordination, press rack management, media enquiries and qualitative and quantitative coverage reporting.
- Work with the media agency to define and implement the overall media strategy, including social advertising, Naver SEM/SEO and other paid media initiatives, with efficient budget allocation and performance follow-up.
- Develop and implement local digital and social media strategy, including Instagram, YouTube and Korea-specific platforms such as Kakao Channel/Page, aligned with global brand direction and local market relevance.
- Identify suitable personalities, celebrities and creators for product placement, gifting and partnerships that enhance Maison visibility and desirability among target audiences.
- Identify local marketing and brand-building opportunities, including partnerships, sponsorships and joint initiatives that support awareness, desirability and business impact.
- Prepare and consolidate PR reports, media performance reports and budget follow-up, providing actionable insights for local management and regional stakeholders.
- Coordinate communications-related training and ensure cross-functional alignment with CRM, VM and Merchandising teams for consistent Maison messaging and client-facing execution.
- Support projects and ad hoc duties as assigned.
Qualifications
- Degree holder.
- Over 13 years of experience in Marketing Communications, preferably in the fashion luxury retail industry.
- Fluent Korean and English, both spoken and written.
Skills
Experience
Minimum 10 years; over 13 years in Marketing Communications, preferably in the fashion luxury retail industry.
Education
Degree holder.
Workplace
The role is situated in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Berluti fosters a workplace culture rooted in exceptional craftsmanship, Parisian elegance, and a deep respect for artisanal know-how, where employees contribute to a house renowned for bespoke shoes, patinas, and refined menswear. As an employer, Berluti values precision, creativity, and client-centric excellence, offering an environment where tradition and innovation meet in the pursuit of timeless luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.