Berluti Communications Director

About Berluti

Founded in Paris in 1895 by Alessandro Berluti, Berluti is a storied maison renowned for bespoke shoemaking, exceptional leather goods, and a distinctive art of patina. As an employer, the House offers a rare environment where heritage craftsmanship meets contemporary masculine elegance, encouraging artisans, retail talents, designers, and corporate teams to uphold exacting standards while contributing to creative evolution. Part of LVMH, Berluti combines the intimacy of a specialist luxury atelier with the opportunities of a global group, valuing savoir-faire, client excellence, cultural curiosity, and long-term career development in service of objects made with soul, precision, and character.

Role & Responsibilities

• Define and lead the communications strategy across APAC, China, and Korea, aligned with Berluti’s global vision, brand positioning, and business priorities.
• Develop the regional communications roadmap with local communications teams and business leaders, balancing long-term brand equity with local market opportunities.
• Define the core narrative and how it is brought to market, maintaining alignment with Headquarters while maximizing local relevance and resonance.
• Advise regional and local leadership teams on brand visibility, reputation, and market impact.
• Serve as the key interface between regional markets and Global Headquarters, aligning strategic direction, communication priorities, and brand standards.
• Translate Headquarters’ vision into approaches relevant to local clients, media ecosystems, and cultural nuances.
• Communicate local market needs, consumer shifts, and business realities to Headquarters, with well-reasoned adaptation proposals.
• Ensure regional teams understand the Headquarters communications strategy, the Maison’s vision, key messages, and global campaigns, and can translate them consistently within their markets.
• Challenge routine execution through critical thinking, ensuring campaigns serve target clients and the Maison’s objectives.
• Lead the regional approach to celebrity, KOL, and press relationships, aligning external visibility initiatives with Berluti’s image and strategic goals.
• Guide local teams on media strategies, editorial positioning, press engagement, and storytelling initiatives.
• Oversee brand activations, launches, and visibility events that elevate desirability while remaining selective and brand-appropriate.
• Work with local teams to monitor social media evolution, fashion trends, cultural movements, and consumer behavior across the region, particularly in China and Korea.
• Monitor market dynamics and emerging opportunities with local teams to keep Berluti’s communications relevant and responsive.
• Lead, mentor, and inspire a multicultural team of five across Hong Kong, Shanghai, and Korea, fostering agility, accountability, and creative excellence.
• Encourage innovative thinking and resource-efficient execution, empowering teams to deliver impactful initiatives.
• Build cross-functional collaboration with marketing, retail, client engagement, and merchandising teams.
• Manage budgets, agency relationships, and issues and reputation management with sound judgment and resilience.

Qualifications

• At least 10 years of progressive communications and PR experience in luxury fashion, leather goods, or comparable prestige sectors, including at least 3 years in regional or market senior leadership.
• Direct experience leading communications in China is essential; proven experience in the Korea market is preferred.
• Proven ability to design multi-year regional communications strategies and brand roadmaps beyond standard campaign cycles.
• Mature leadership, emotional intelligence, and resilience in navigating matrix structures between local markets and global Headquarters.
• Ability to adapt quickly to changing market dynamics and develop pragmatic strategies that move beyond traditional playbooks.
• Exceptional analytical and conceptual skills, with the ability to challenge assumptions, assess trends, and build robust arguments to secure Headquarters alignment.
• Deep understanding of the APAC luxury landscape, digital and social ecosystems, fashion and cultural trends, and client behavior in China and Korea.
• Strong existing network across press, KOL, and talent management, with expertise in negotiation and Maison-level activation.
• Outstanding interpersonal, influencing, and cross-cultural communication skills.
• Fluent in English and Mandarin.
• Bachelor’s degree or equivalent professional background; a qualification in communications, marketing, or business is a plus.

Skills

Experience

At least 10 years of progressive communications and PR experience in luxury fashion, leather goods, or comparable prestige sectors, including at least 3 years at a regional or market senior leadership level.

Education

Bachelor’s degree or equivalent professional background; a qualification in communications, marketing, or business is a plus.

Culture

Berluti fosters a workplace culture rooted in exceptional craftsmanship, Parisian elegance, and a deep respect for artisanal know-how, where employees contribute to a house renowned for bespoke shoes, patinas, and refined menswear. As an employer, Berluti values precision, creativity, and client-centric excellence, offering an environment where tradition and innovation meet in the pursuit of timeless luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.