Benefit Cosmetics Regional Sales Manager

About Benefit Cosmetics

Benefit Cosmetics is a global beauty house born in San Francisco in 1976, renowned for its witty spirit, brow expertise, and feel-good approach to makeup. As part of the LVMH family, the brand offers employees the dynamism of an entrepreneurial culture with the reach and discipline of an international luxury group. Benefit cultivates talent across retail, artistry, education, marketing, and corporate functions, valuing warmth, confidence, and commercial flair as highly as technical skill. Its teams thrive in a playful yet performance-driven environment where client experience, creativity, and inclusive self-expression shape every career journey.

Role & Responsibilities

• Develop and execute seasonal promotional planning in collaboration with the Sales Director
• Identify volume opportunities and strategize plans to achieve annual sales goals within assigned territory
• Implement retail sales goals by account and conduct regular strength and weakness assessments
• Create action plans to address performance gaps with specific volume objectives and timelines
• Administer and track all territorial budgets, allocating resources according to business priorities
• Monitor and control territory-related expenses including travel and entertainment and freelance costs
• Cultivate strategic relationships and partnerships at counter and store management levels
• Monitor store space optimization and submit updated floor plans to Sales Director each season
• Conduct seasonal analysis of retail performance across product categories, accounts, and individual locations
• Track cosmetics and fragrance department trends and competitor rankings; adjust strategies to increase Benefit market position
• Report sell-through feedback on all promotional and key product initiatives
• Evaluate return on investment for all co-op advertising and visual merchandising activities
• Recruit, build, and develop professional teams of Retail Account Managers and Aestheticians
• Collaborate with RAMs to identify and recruit aesthetician talent from cosmetology schools to build bench strength
• Maintain regular communication with Benefit management on all issues, problems, concerns, and opportunities
• Manage personal and team expenses in strict accordance with company travel and entertainment policies
• Maintain a succession pipeline of qualified talent to fill open positions
• Ensure counter projects reflect high aesthetic standards consistent with Benefit brand culture
• Enforce regular maintenance of in-store visuals and housekeeping standards with counter personnel
• Maintain permanent and promotional displays in presentable, accessible, and serviceable condition
• Maximize utilization of online booking tools and CRM data systems
• Allocate promotional spending resources to maximize retail sales outcomes
• Ensure timely receipt and distribution of all promotional collateral and merchandising materials
• Brief RAMs and store personnel on in-store event execution, new product launches, and related initiatives
• Establish realistic retail sales goals for both product sales and services
• Implement corporate Visual Merchandising directives to optimize product visibility and presentation
• Maintain ongoing dialogue with Sales Director, store management, and corporate account leadership regarding inventory and stock levels

Qualifications

• Minimum 5 years of retail management experience in beauty retail or comparable environment
• Valid driver's license required
• Proven track record of building, budgeting, and achieving retail sell-through sales goals
• Demonstrated success recruiting, supervising, motivating, developing, and promoting Account Managers, Aestheticians, and freelance personnel
• Strong training and leadership abilities with proven selling and customer service expertise
• Earned respect of staff and peers through consistent performance
• Ability to create and foster a learning environment
• Broad exposure to competitive landscape and retail market dynamics
• Experience influencing outcomes in matrix or cross-functional organizations
• Track record of collaborative engagement with retail management to drive sales performance
• Strong budget management and financial discipline
• Excellent organizational, oral, and written communication skills
• Advanced proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
• Demonstrated ability to manage multiple priorities and communicate effectively across all organizational levels and external clients
• Ability to work independently, troubleshoot complex issues, and implement solutions resourcefully
• Proven capability to track and analyze large retail data sets with strong analytical acumen
• Deep understanding of brand DNA and ability to translate brand values to sales teams
• Exceptional attention to detail with strategic big-picture perspective
• Confident presentation and training capabilities
• Demonstrated negotiation skills
• State board aesthetician or cosmetology license preferred (not required)

Skills

Experience

A minimum of 5 years of progressive retail management experience in the prestige beauty sector or equivalent environment, with demonstrated success in building and leading sales teams, managing budgets, and achieving retail sales objectives across multiple account locations.

Education

High school diploma or equivalent required. State board aesthetician or cosmetology license preferred to enhance coaching and training capabilities with aesthetician staff, though not required for consideration.

Workplace

Compensation

The base compensation for this position ranges from USD 118,000 to USD 150,000 per annum.

Benefits

Comprehensive health, dental, and vision plans; 401(k) plan with employer matching; various paid time off programs; employee discounts and perks; life insurance; disability insurance; flexible spending accounts; sales incentive bonus and commission eligibility.

Culture

Benefit Cosmetics fosters a playful, energetic workplace where creativity, confidence, and self-expression are central to the employee experience. As an employer, it combines the dynamism of a bold beauty brand with a collaborative, people-focused environment that encourages teams to delight customers, support one another, and bring a sense of fun to everything they do.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.