Benefit Cosmetics Regional Sales Manager

About Benefit Cosmetics

Benefit Cosmetics is a global beauty house born in San Francisco in 1976, renowned for its witty spirit, brow expertise, and feel-good approach to makeup. As part of the LVMH family, the brand offers employees the dynamism of an entrepreneurial culture with the reach and discipline of an international luxury group. Benefit cultivates talent across retail, artistry, education, marketing, and corporate functions, valuing warmth, confidence, and commercial flair as highly as technical skill. Its teams thrive in a playful yet performance-driven environment where client experience, creativity, and inclusive self-expression shape every career journey.

Role & Responsibilities

• Develop and execute seasonal promotional plans with the Sales Director
• Identify volume opportunities and strategize plans to achieve annual sales goals
• Implement retail sales goals by account and analyze performance across strengths and weaknesses
• Create action plans to address performance gaps with specific volume targets and timelines
• Administer and track territorial budgets, allocating resources according to business priorities
• Monitor and control territory-related expenses including travel and freelance costs in compliance with budget parameters
• Build and maintain strategic relationships and partnerships at counter and store management levels
• Evaluate and optimize store space allocation, submitting seasonal floor plans after coordination with Sales Director
• Conduct seasonal analysis of retail performance by product class and market segment
• Monitor cosmetic and fragrance department trends and adjust strategies to improve Benefit market positioning
• Provide feedback on sell-through performance for promotional and key items
• Evaluate co-op and visual merchandising events to ensure positive return on investment
• Build and develop professional teams of Retail Account Managers and Aestheticians
• Recruit and develop Aesthetician talent through partnerships with cosmetology schools
• Maintain open communication with Benefit management on all issues, opportunities, and concerns
• Manage personal and team expenses within company travel and entertainment policy guidelines
• Maintain a succession pool of qualified talent for future territorial positions
• Ensure counter displays meet Benefit brand standards and cultural expectations
• Keep in-store visuals current and enforce housekeeping standards with counter personnel
• Maintain professional appearance and serviceability of all permanent and promotional displays
• Optimize use of online booking tools and CRM data to maximize schedules and sales
• Allocate promotional spending resources to maximize retail sales across all channels
• Ensure timely receipt and distribution of promotional collateral and merchandising materials
• Brief Retail Account Managers and store personnel on in-store events and new product launches
• Establish realistic retail sales goals for both products and services
• Ensure proper merchandising and visual exposure according to corporate Visual Merchandising directives
• Maintain ongoing dialogue with leadership and store management regarding inventory and stock management

Qualifications

• Minimum 3–5 years of retail management experience in beauty retail or comparable sector
• Proven track record of building, budgeting, and achieving retail sell-through sales goals
• Demonstrated success identifying, recruiting, supervising, and developing Account Managers and Aestheticians
• Strong training and leadership capabilities with proven selling and customer service expertise
• Established credibility with staff and peers through consistent performance
• Demonstrated ability to create and foster a learning environment
• Broad exposure to competitive landscape and market dynamics enabling data-driven retail strategies
• Experience working in matrix-organized environments where influence supersedes formal control
• Proven budget management and cost control discipline
• Excellent organizational and communication skills both written and verbal
• Valid driver's license required
• Must pass E-Verify background verification
• State board aesthetician or cosmetology license preferred but not required

Skills

Experience

Minimum 5 years of retail management experience in the beauty industry or equivalent retail environment, with demonstrated responsibility for sales team leadership, budget administration, and achievement of retail sell-through targets. Prior experience in prestige beauty or department store cosmetics environments is advantageous.

Education

High school diploma or equivalent required; college degree or retail management certification preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 118,000 to USD 150,000 per annum.

Benefits

Comprehensive health, dental, and vision plans; 401(k) plan with employer matching; various paid time off programs; employee discounts and perks; life insurance; disability insurance; flexible spending accounts; sales incentive bonus and/or commission eligibility.

Culture

Benefit Cosmetics fosters a playful, energetic workplace where creativity, confidence, and self-expression are central to the employee experience. As an employer, it combines the dynamism of a bold beauty brand with a collaborative, people-focused environment that encourages teams to delight customers, support one another, and bring a sense of fun to everything they do.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.