Benefit Cosmetics Regional Sales Manager

About Benefit Cosmetics

Benefit Cosmetics is a global beauty house born in San Francisco in 1976, renowned for its witty spirit, brow expertise, and feel-good approach to makeup. As part of the LVMH family, the brand offers employees the dynamism of an entrepreneurial culture with the reach and discipline of an international luxury group. Benefit cultivates talent across retail, artistry, education, marketing, and corporate functions, valuing warmth, confidence, and commercial flair as highly as technical skill. Its teams thrive in a playful yet performance-driven environment where client experience, creativity, and inclusive self-expression shape every career journey.

Role & Responsibilities

• Develop regional sales revenue by setting and monitoring monthly and annual targets across all retail locations
• Conduct regular store visits at minimum monthly frequency with Direct Consultants, pre-coordinating with Store Managers to ensure comprehensive coverage
• Recruit, train, and mentor field teams including Direct Consultants and Brand Ambassadors through coaching and performance monitoring
• Execute monthly performance evaluations (JSF) for Direct Consultants and maintain compliance documentation
• Design and implement team motivation initiatives and sales challenges to drive engagement and results
• Oversee merchandising compliance and work with corporate merchandising teams on stock, visibility, and point-of-sale solutions
• Identify and address training needs across the region, ensuring adherence to product protocols and the ABC Magic Formula
• Manage HR administrative processes in coordination with headquarters, including recruitment interview and field testing participation
• Coordinate online booking systems and retail support material inventory
• Support retailer events and seminars with logistics and coordination
• Ensure adherence to Benefit guidelines including appearance standards and brow bar hygiene protocols

Qualifications

• Minimum 5 years of commercial field management experience
• Proven track record leading sales teams in a retail or network environment
• Strong understanding of merchandising, point-of-sale optimization, and retail performance metrics
• Excellent interpersonal skills and demonstrated ability to motivate diverse teams
• Comfortable working on retail floors alongside field staff
• Available to work Saturdays during peak sales periods

Skills

Experience

Minimum 5 years of commercial management experience with proven success leading retail field teams and network management. Track record of achieving sales objectives and developing team performance in a competitive environment required.

Education

Not specified

Workplace

Culture

Benefit Cosmetics fosters a playful, energetic workplace where creativity, confidence, and self-expression are central to the employee experience. As an employer, it combines the dynamism of a bold beauty brand with a collaborative, people-focused environment that encourages teams to delight customers, support one another, and bring a sense of fun to everything they do.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.