Benefit Cosmetics Regional Sales Manager

About Benefit Cosmetics

Benefit Cosmetics is a global beauty house born in San Francisco in 1976, renowned for its witty spirit, brow expertise, and feel-good approach to makeup. As part of the LVMH family, the brand offers employees the dynamism of an entrepreneurial culture with the reach and discipline of an international luxury group. Benefit cultivates talent across retail, artistry, education, marketing, and corporate functions, valuing warmth, confidence, and commercial flair as highly as technical skill. Its teams thrive in a playful yet performance-driven environment where client experience, creativity, and inclusive self-expression shape every career journey.

Role & Responsibilities

• Drive revenue growth across all retail locations within the Eastern region, with monthly and annual targets
• Conduct monthly store visits with Direct Clients (DCs) to monitor performance and ensure adequate market coverage
• Schedule meetings with store managers in advance of store visits to maximise operational efficiency
• Monitor and control sales results, implementing corrective actions as required
• Lead, motivate and develop team members through management by example
• Participate in recruitment processes including interviews and field assessments
• Conduct and document monthly Job Satisfaction Forms (JSF) for Direct Clients
• Monitor compliance with Bénéfice guidelines including grooming standards and brow bar hygiene protocols
• Ensure monthly animation (promotional) plans are implemented by Direct Clients across stores
• Develop and maintain strong working relationships with Regional Directors and Store Managers
• Create and execute incentive challenges to motivate retail and Bénéfice brand teams
• Oversee merchandising standards and negotiate promotional visibility with management teams
• Train and integrate new Direct Clients on products, protocols, and the ABC Magic Formula sales method
• Coordinate online booking systems and manage merchandising service orders
• Support retail events and seminars as required
• Maintain spreadsheet-based performance tracking and prepare regular reporting using Excel and PowerPoint

Qualifications

• Minimum 5 years of experience in commercial management and network leadership
• Proven track record managing and motivating team members
• Demonstrated ability to drive sales performance in retail environments
• Strong Excel and PowerPoint proficiency
• English language proficiency (preferred)
• Availability to work Saturdays during peak trading periods
• Willingness to spend 80% of working time on field visits

Skills

Experience

Minimum 5 years in commercial management and team leadership roles, ideally within retail or beauty sectors with experience managing direct sales teams and network performance.

Education

Not specified

Workplace

Culture

Benefit Cosmetics fosters a playful, energetic workplace where creativity, confidence, and self-expression are central to the employee experience. As an employer, it combines the dynamism of a bold beauty brand with a collaborative, people-focused environment that encourages teams to delight customers, support one another, and bring a sense of fun to everything they do.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.