Benefit Cosmetics Director of Global Consumer Marketing
- Location
- San Francisco California USA
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $200,000–250,000/year
- Department
- Creative, Design & Styling
- Posted
- Oct 7, 2026
About Benefit Cosmetics
Benefit Cosmetics is a global beauty house born in San Francisco in 1976, renowned for its witty spirit, brow expertise, and feel-good approach to makeup. As part of the LVMH family, the brand offers employees the dynamism of an entrepreneurial culture with the reach and discipline of an international luxury group. Benefit cultivates talent across retail, artistry, education, marketing, and corporate functions, valuing warmth, confidence, and commercial flair as highly as technical skill. Its teams thrive in a playful yet performance-driven environment where client experience, creativity, and inclusive self-expression shape every career journey.
Benefit Cosmetics seeks a Director of Global Consumer Marketing to lead its global integrated campaigns, go-to-market strategies, budget, events, and high-performing team. The permanent, full-time role is hybrid, with onsite presence at Benefit HQ three days per week, and offers a target annual salary of $200,000–$250,000 in California plus an annual bonus and benefits.
Role & Responsibilities
- Own the integrated global consumer marketing vision and calendar, ensuring campaigns resonate culturally and build brand desirability and engagement both individually and across the brand.
- Lead end-to-end go-to-market strategies and execution for product launches and always-on initiatives, integrating PR, Influencer, Social, Community, Partnerships, DTC, Creative, and Retail Marketing.
- Own and optimize the consumer marketing budget, allocating resources to maximize ROI and business impact.
- Lead the Global Events team in evolving and optimizing global programs to drive cultural conversations and sales.
- Drive marketing innovation across emerging platforms, technologies, and formats to keep the brand at the forefront of culture and consumer attention.
- Ensure brand consistency at scale while balancing global standards with local relevance across diverse markets.
- Build relationships with cross-functional and local marketing leaders, align them on global strategies and programs, and ensure local teams deliver high-impact 360° campaigns that support the overall brand strategy.
- Own and present consumer marketing strategic plans, campaign performance, and insights to senior leadership.
- Build, lead, and inspire a high-performing marketing team of 5–10 people, fostering innovation, accountability, and continuous growth.
Qualifications
- 10+ years of experience in global consumer marketing, brand management, or integrated marketing, ideally within beauty, lifestyle, or high-growth consumer brands with strong social media activity.
- Proven ability to brief, build, deploy, and execute global go-to-market strategies from product launch through sustained support of product innovation.
- Deep understanding of modern consumer behavior, including the roles of community, conversation, and culture in brand building.
- Demonstrated success leading global integrated 360° campaigns across social, digital, retail, experiential, and PR channels.
- Experience navigating complex cross-functional environments and managing multiple high-priority initiatives simultaneously.
- Agile, solutions-oriented approach and a bias to action in a fast-paced environment.
- Strong strategic acumen and ability to translate vision into clear, executable plans for cross-functional partners and markets.
- Data-driven approach, with a passion for insights, performance marketing, and continuous optimization.
- Exceptional leadership and collaboration skills, with the ability to influence at all levels of the organization.
- Highly organized, with strong project management skills and attention to detail.
- Proven experience building and managing high-performance teams.
- Passion for beauty, fashion, and social media, especially TikTok.
Skills
Experience
10+ years in global consumer marketing, brand management, or integrated marketing; minimum 5 years of experience
Workplace
This position is based in San Francisco, California, USA.
Compensation
The base compensation for this position ranges from USD 200,000 to USD 250,000 per annum.
Benefits
Annual bonus; comprehensive health, dental, and vision plans; 401(k) plan with employer matching; paid time off programs; employee discounts and perks; life insurance; disability insurance; flexible spending accounts.
Culture
Benefit Cosmetics fosters a playful, energetic workplace where creativity, confidence, and self-expression are central to the employee experience. As an employer, it combines the dynamism of a bold beauty brand with a collaborative, people-focused environment that encourages teams to delight customers, support one another, and bring a sense of fun to everything they do.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Benefit Cosmetics, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Consumer Marketing Director», «Global Marketing Director», «Director of Integrated Marketing», «Global Brand Marketing Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.