Benefit Cosmetics Communications & Digital Coordinator

About Benefit Cosmetics

Benefit Cosmetics is a global beauty house born in San Francisco in 1976, renowned for its witty spirit, brow expertise, and feel-good approach to makeup. As part of the LVMH family, the brand offers employees the dynamism of an entrepreneurial culture with the reach and discipline of an international luxury group. Benefit cultivates talent across retail, artistry, education, marketing, and corporate functions, valuing warmth, confidence, and commercial flair as highly as technical skill. Its teams thrive in a playful yet performance-driven environment where client experience, creativity, and inclusive self-expression shape every career journey.

Role & Responsibilities

• Develop and maintain relationships with media representatives across print, online, broadcast, and digital platforms; proactively pitch story angles and secure editorial coverage
• Plan and execute influencer seeding campaigns across Instagram, TikTok, YouTube, and Naver; manage end-to-end logistics including influencer outreach, consent management, product packaging, and shipping
• Manage Naver Brand Search account operations including seasonal campaign strategy, creative optimization, and performance monitoring in collaboration with media agency
• Plan and execute KakaoTalk Channel messaging campaigns; coordinate with CRM team on audience segmentation and track engagement metrics including open rates and click-through rates
• Write, edit, and distribute press releases, media alerts, and press kits; monitor media coverage and compile reporting summaries
• Create and maintain brand communication materials including press product sheets and brand backgrounders; ensure consistent voice and messaging across all external channels
• Support planning and logistics for PR events, product launches, and brand activations; manage event guest lists and media invitations
• Assist with crisis communication protocols and coordinate cross-functional messaging during sensitive situations

Qualifications

• Minimum 3 years' experience in communications, PR, or related field
• Fluent in Korean and English
• Demonstrated expertise in media relations, press release development, and crisis communication management
• Experience with social media management, digital campaign execution, and SEO optimization
• Knowledge of influencer marketing, community management, and owned media platforms
• Strong data analysis and reporting capabilities

Skills

Experience

Minimum 3 years of professional experience in communications, PR, media relations, or digital marketing, preferably within the cosmetics or prestige beauty sector. Demonstrated success in managing media relations, executing digital campaigns, and coordinating influencer partnerships.

Education

Bachelor's degree in Communications, Public Relations, Marketing, or equivalent professional experience demonstrating advanced knowledge in these disciplines.

Workplace

Culture

Benefit Cosmetics fosters a playful, energetic workplace where creativity, confidence, and self-expression are central to the employee experience. As an employer, it combines the dynamism of a bold beauty brand with a collaborative, people-focused environment that encourages teams to delight customers, support one another, and bring a sense of fun to everything they do.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.