Belmond Area Leisure Sales Manager

About Belmond

Belmond is a distinguished name in luxury travel, curating exceptional hotels, trains, river cruises and safaris in some of the world’s most storied destinations. As an employer, Belmond offers the rare opportunity to contribute to experiences defined by heritage, artistry and deeply personal service, while belonging to a global hospitality house within the LVMH family. The company values intuitive excellence, cultural curiosity and respect for place, encouraging colleagues to become ambassadors of timeless travel. With roles spanning operations, gastronomy, wellness, sales and corporate functions, Belmond fosters careers shaped by craftsmanship, international perspective and the pursuit of unforgettable guest moments.

Role & Responsibilities

• Execute the annual leisure sales strategy for Cap Juluca and La Samanna in alignment with commercial objectives.
• Drive leisure room revenue, room nights, and ADR through proactive sales and strategic account management.
• Develop new business across established and emerging luxury markets.
• Grow demand for premium accommodations, suites, signature villas, and exclusive experiences.
• Monitor booking trends, forecasts, and market intelligence to identify revenue opportunities.
• Collaborate with Revenue Management on need periods, business mix, and tactical sales opportunities.
• Develop and strengthen relationships with luxury travel advisors, agencies, consortia, and preferred partners, including Virtuoso, American Express Fine Hotels + Resorts, and Serandipians.
• Create strategic account plans for top-producing and high-potential partners.
• Conduct sales calls, presentations, training sessions, and account reviews to increase awareness and conversion.
• Monitor account performance, partner preferences, and business opportunities.
• Collaborate with Belmond global sales teams to maximize account potential.
• Drive business from high-value leisure markets, with a strong focus on North America, particularly New York, Boston, and Miami.
• Support business development across Canada, the UK, Europe, and other relevant international markets.
• Identify emerging travel trends, distribution opportunities, and high-potential partners.
• Provide market intelligence on competitors, advisor feedback, booking trends, and evolving luxury client expectations.
• Represent both properties at luxury travel trade events, sales missions, and key partner engagements, including relevant ILTM and Virtuoso events.
• Plan and execute sales calls, roadshows, presentations, familiarization trips, and strategic site inspections.
• Establish commercial objectives for activities and evaluate return on investment.
• Maintain timely follow-up and accurate activity records in CRM.
• Serve as an ambassador for both properties and the Belmond brand.
• Develop opportunities within the HNW and UHNW leisure segments.
• Cultivate relationships with advisors specializing in premium suites, villas, extended stays, and high-value bookings.
• Collaborate with the Private Client Supervisor and Belmond Private Client Managers on high-value opportunities.
• Support tailored sales initiatives and ensure seamless handovers of confirmed bookings to operational teams.
• Own leisure account production and contribute to revenue targets across both properties.
• Analyze account revenue, room nights, ADR, and booking trends.
• Identify opportunities to grow high-potential accounts and improve underperforming accounts.
• Evaluate preferred partner relationships, promotions, and sales activities.
• Track opportunities and pipeline activity to maximize conversion.
• Provide regular progress updates, market intelligence, opportunities, and recommended actions to the Area Director of Sales, Caribbean.
• Coordinate leisure sales activity across both hotels while recognizing their distinct positioning and commercial priorities.
• Identify cross-selling opportunities between Cap Juluca and La Samanna.
• Work closely with Revenue Management, Marketing, Reservations, Private Client teams, and hotel leadership.
• Share commercial priorities, market feedback, and business opportunities with relevant stakeholders.

Qualifications

• 5–7 years of progressive luxury hotel sales experience, preferably in ultra-luxury hospitality.
• Proven leisure sales and consortia/preferred partner relationship management experience.
• Established North American luxury travel trade network; international market experience is advantageous.
• Track record of revenue generation, strategic account development, and target achievement.
• Knowledge of luxury distribution, ADR, business mix, and market segmentation.
• Multi-property or regional sales experience preferred.
• Excellent presentation, negotiation, analytical, and relationship-building skills.
• Proficiency in CRM, Microsoft Office, and sales reporting.
• Willingness to travel internationally.

Skills

Experience

5–7 years of progressive luxury hotel sales experience, preferably in ultra-luxury hospitality.

Benefits

Competitive compensation; complimentary and preferred-rate experiences at Belmond destinations; training and development programs; employee assistance and wellbeing programs; complimentary comprehensive health and life insurance coverage.

Culture

Belmond fosters a workplace culture rooted in exceptional hospitality, craftsmanship, and a deep respect for the heritage of its iconic hotels, trains, river cruises, and safari lodges. As an employer, it encourages employees to create memorable, highly personalized experiences while nurturing a collaborative, multicultural environment where service excellence and storytelling are central to everyday work.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.