- Location
- Hanover Lower Saxony Germany
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 10, 2026
About Bang & Olufsen
Bang & Olufsen is a Danish audio and home entertainment brand founded in 1925 by Peter Bang and Svend Olufsen. Based in Struer, it develops speakers, headphones and televisions, combining acoustic engineering with product design and materials craftsmanship. Its work spans software, design, manufacturing, retail and commercial roles. The brand emphasizes product longevity, with aluminum processing and finishing at its Factory 5 in Struer.
The Sales Associate represents Bang & Olufsen at a Hannover store operated by a monobrand partner, with employment through APL Competence. The role focuses on premium customer service, product expertise, solution selling and customer loyalty, with occasional evening or weekend events and site visits or home demonstrations outside normal working hours when required.
Role & Responsibilities
- Provide excellent customer service before, during and after each sale, building strong customer relationships and long-term loyalty.
- Maintain expert knowledge of products, sales details, pricing, brand history, delivery information and customer requirements.
- Apply solution-selling techniques to identify opportunities for upselling and add-on sales with new and existing clients.
- Present showroom products confidently and maintain an excellent standard of personal presentation.
- Manage customer queries professionally and knowledgeably, taking responsibility for resolving them satisfactorily.
- Stay informed about new product developments, company initiatives and promotional activity.
- Achieve customer satisfaction targets through full use of the CRM system.
- Prepare products as directed by the line manager and ensure promotional materials are in place within the required timescales.
- Participate in training and development to expand professional skills and product knowledge.
- Attend customer events, sometimes in the evenings or at weekends.
- Attend site surveys and home demonstrations as required, including outside normal working hours when necessary.
Qualifications
- Passion for sound, aesthetics and high-end designer products, with an appreciation of product quality and the ability to communicate it to customers.
- Retail experience in a luxury or premium-goods brand and a store environment; a strong retail mindset and passion are also relevant.
- Familiarity with high-end electronics and the Bang & Olufsen brand is an advantage.
- Outgoing approach and commitment to excellent customer service.
- Strong team spirit and a helpful attitude.
- Experience with MS Office; knowledge of payment and order systems is an advantage.
- Enjoy representing a high-end brand and delivering a high service level; comfortable with smart dressing.
- Fluent German and English.
Skills
Experience
Retail experience in a luxury or premium-goods brand and a store environment.
Workplace
This position is based in Hanover, Lower Saxony, Germany.
Explore jobs in Lower Saxony or in Germany.
Culture
Bang & Olufsen describes a workplace built around curiosity, collaboration and individual initiative. Its careers material emphasizes learning together, respect for individuals and the connection between creative and technical work. Long-lasting products and craftsmanship are recurring themes in its approach to design and production.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.