Balenciaga Social Media Project Manager Western Europe
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 16, 2026
About Balenciaga
Founded by Cristóbal Balenciaga in 1917 and part of Kering, Balenciaga is one of fashion’s most influential houses, renowned for architectural cut, uncompromising craft, and a continual redefinition of modern luxury. As an employer, the House offers a demanding yet inspiring environment where heritage ateliers, bold creative vision, and global business expertise meet. Teams across design, product development, merchandising, retail, client engagement, communications, and corporate functions are encouraged to combine precision with experimentation, agility with excellence. Balenciaga seeks individuals who are culturally aware, rigorous, collaborative, and ready to contribute to a maison that shapes the conversation of contemporary fashion while respecting the discipline of couture.
Balenciaga seeks a Social Media Project Manager for Western Europe to oversee luxury fashion social media strategy, activation execution, and content optimization across all major platforms.
Role & Responsibilities
- Oversee and strengthen Balenciaga's presence across Western social media platforms, identifying opportunities on emerging channels and optimizing platform utilization
- Drive flawless execution of social media activations through meticulous planning, cross-functional coordination with marketing stakeholders, and strategic alignment
- Develop and manage weekly social communication plans for senior management and the Artistic Director's dedicated social platforms
- Produce and deliver comprehensive performance reports, translating data into actionable insights and recommendations for continuous optimization
- Lead development and production of augmented reality experiences with strong merchandising acumen, partnering with Image and Media teams
- Oversee end-to-end execution of Balenciaga fashion show livestreams across Western and Eastern social platforms, Balenciaga.com, and Balenciaga.cn
- Collaborate with the Image team to create and adapt creative assets for social media and e-retail deployment across fashion shows, content productions, VIP activations, and brand moments
- Monitor competitor activity, platform innovations, and social media trends to identify strategic opportunities and refine performance strategies
- Manage and monitor social media project budgets, ensuring efficient resource allocation and cost control
Qualifications
- Minimum 3 years of professional experience in a similar social media role within fashion, luxury, or creative/entertainment sectors
- International work experience required
- Expert-level knowledge of Western social media platforms and their usage patterns
- Proficiency in social media platform management and Adobe Photoshop
- Demonstrated understanding of and experience working within creative environments with creative talents
- Strong analytical capability to transform performance data into strategic recommendations
Skills
Experience
Minimum 3 years of professional experience in social media management within the fashion, luxury, or creative and entertainment sectors. International experience is required. Demonstrated track record of managing social media ecosystems across multiple platforms, executing high-impact campaigns, and collaborating effectively with creative teams and senior leadership.
Education
Not specified
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Culture
Balenciaga fosters a bold, forward-thinking workplace where creativity, experimentation, and cultural awareness drive the evolution of contemporary luxury. As an employer, the House encourages collaboration across disciplines, empowering teams to challenge convention while upholding exceptional standards of craftsmanship, precision, and brand integrity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Balenciaga, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Strategist», «Digital Activation Manager», «Social Content Project Lead», «Social Media Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.