Balenciaga Head of Marketing & Client Engagement

Location
Employment Full-time
Seniority Director
Posted Feb 19, 2026
Apply ⟼

Join Balenciaga in Dubai as the Head of Marketing & Client Engagement, leading strategic communications and client initiatives in the Middle East. Apply now to shape the brand's regional presence.

Overview

Balenciaga, a distinguished name in the luxury fashion industry, is part of the esteemed Kering Group, known for its commitment to creativity and innovation. As an employer, Balenciaga offers a dynamic and inspiring work environment where employees are encouraged to push boundaries and redefine the future of fashion. The brand values diversity, creativity, and a forward-thinking approach, making it an ideal place for professionals seeking to make a significant impact in the luxury sector.

Role & Responsibilities

  • Develop and execute a comprehensive communications strategy for the Middle East, ensuring alignment with global brand positioning.
  • Manage media relations and secure strategic partnerships to enhance brand visibility.
  • Oversee VIP communication strategies and foster relationships with regional VIPs and Key Opinion Leaders (KOLs).
  • Plan and optimize media buying across various channels and analyze PR performance.
  • Lead regional client engagement initiatives focused on acquisition, retention, and reactivation.
  • Drive omnichannel efforts for a seamless and personalized client experience.
  • Oversee client data accuracy, segmentation, and CRM strategy execution.
  • Plan and execute high-impact events, including store openings and product launches.
  • Collaborate with the Retail Director and store teams on client targeting and event execution.
  • Oversee the development and execution of a regional gifting strategy.
  • Train and support retail teams on client engagement tools and luxury service standards.
  • Oversee budget planning and allocation to align with regional business objectives.
  • Partner with retail managers and external vendors to align on client initiatives.

Qualifications

  • Extensive experience in marketing and client engagement within the luxury fashion industry.
  • Proven track record in developing and executing successful communication and PR strategies.
  • Strong understanding of the Middle Eastern market dynamics and consumer behavior.
  • Experience in managing VIP relationships and strategic partnerships.
  • Proficiency in CRM systems and data analysis.

Skills

Exceptional communication and interpersonal skills. Strong leadership and team management abilities. Strategic thinking and problem-solving skills. Proficiency in media planning and buying. Ability to work collaboratively with cross-functional teams.

Experience

A minimum of 10 years of experience in marketing and client engagement roles within the luxury fashion industry, with a focus on the Middle Eastern market.

Education

Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is preferred.

Workplace

The role is situated in Dubai, Dubai, UAE. There are currently 125 open positions in Dubai on Cerulean, with 3 added recently. Across UAE, Cerulean lists 152 open roles — 3 of them newly added.

Benefits

Competitive benefits package including health insurance, retirement plans, and exclusive employee discounts.

Culture

Balenciaga fosters a culture of innovation and creativity, encouraging employees to challenge the status quo and contribute to the brand's legacy of excellence. The company values diversity and inclusivity, promoting a collaborative and supportive work environment where every team member's contribution is valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.