Balenciaga Global Direct Marketing Intern
Balenciaga (Paris) seeks a Global Direct Marketing Intern to support CRM, lifecycle programs and clienteling across direct channels.
Overview
Balenciaga is a Paris-based luxury fashion house celebrated for its provocative, boundary-pushing design language and modern couture sensibility. The brand operates globally across ready-to-wear, accessories and digital initiatives and is part of the Kering luxury group. As an employer, Balenciaga combines high creative standards with a fast-paced, internationally oriented workplace.
Role & Responsibilities
- Collaborate with regional Client Engagement teams to design and implement global client retention strategies.
- Support and ensure Direct Marketing activities align with the Balenciaga brand DNA and global calendar.
- Coordinate multichannel Direct Marketing campaign delivery with external agencies, translation partners and local teams.
- Define target client segments using HQ or regional files and monitor campaign performance on a weekly and monthly basis.
- Conduct monthly benchmarking and report on campaign impact in terms of client engagement and sales.
- Manage one-to-one clienteling tasks: prepare briefs, gather translations, liaise with agencies and coordinate deliveries with regions.
- Develop and maintain retail marketing tools for sales associates (product catalogs, digital store invitations) and upload assets/templates to the Clienteling app.
- Update lifecycle programs with current content, coordinate asset requests with the Image team and ensure flawless execution of client journeys.
Qualifications
- Very high attention to detail and strong organisational agility to manage last-minute requests.
- Proactive, responsive and intellectually curious with an ability to learn quickly in an intercultural environment.
- Interest in data reporting and basic analytical rigour when measuring campaign performance.
- Good understanding of the luxury industry and client expectations.
- Previous exposure to campaign management or digital marketing; experience with Salesforce Marketing Cloud is a plus.
- Familiarity with Adobe InDesign is advantageous.
- Proficient in Microsoft Excel and Microsoft PowerPoint.
- Fluent in English.
Skills
Experience
Internship-level role; previous internships or practical exposure in campaign management, digital marketing or CRM are desirable. Hands-on familiarity with Salesforce Marketing Cloud and retail clienteling workflows is a plus.
Education
Currently enrolled in or recently graduated from a Bachelor's or Master's programme in Marketing, Communications, Business, Luxury Management or a related discipline.
Workplace
This position is based in Paris, Île-de-France, France. Cerulean lists 3.316 open roles in Paris, including 67 posted recently. The broader Île-de-France area accounts for 3.727 active listings on Cerulean, 101 of which are new. In France as a whole, Cerulean currently features 4.275 open positions, with 127 posted this week.
Culture
The House cultivates a creative, high-performance environment where design innovation and meticulous execution are equally prized. Teams operate across functions and geographies, requiring adaptability, collaborative problem-solving and a respect for the brand's avant-garde heritage.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.