Balenciaga E-Business Director

About Balenciaga

Founded by Cristóbal Balenciaga in 1917 and part of Kering, Balenciaga is one of fashion’s most influential houses, renowned for architectural cut, uncompromising craft, and a continual redefinition of modern luxury. As an employer, the House offers a demanding yet inspiring environment where heritage ateliers, bold creative vision, and global business expertise meet. Teams across design, product development, merchandising, retail, client engagement, communications, and corporate functions are encouraged to combine precision with experimentation, agility with excellence. Balenciaga seeks individuals who are culturally aware, rigorous, collaborative, and ready to contribute to a maison that shapes the conversation of contemporary fashion while respecting the discipline of couture.

Role & Responsibilities

• Own global P&L and profitability targets across e-commerce and eRetail channels; establish long-term strategic roadmap balancing growth, margin contribution, client acquisition and brand equity
• Build annual business plans, budgets and forecasts; lead business reviews with senior management and Regional teams
• Drive digital performance metrics including traffic quality, conversion, AOV, UPT, sell-through, stock productivity and return rates through disciplined trading and conversion rate optimization
• Define global online assortment strategy across categories, markets, client segments and channels in partnership with Merchandising; own digital trading and website animation
• Optimize stock allocation, replenishment and product availability across omnichannel and unified stock environments
• Own the end-to-end digital client journey across mobile and desktop including navigation, search, filtering, product discovery, PDP, checkout, payment, delivery and returns
• Lead UX and CRO roadmaps through journey analytics, behavioral insights, user research, funnel diagnostics and A/B testing
• Define and govern the global e-content strategy across Balenciaga.com and eRetail partners; own digital storytelling, editorial, online visual merchandising and product presentation
• Ensure timely production and delivery of e-commerce imagery, copywriting, video, product data and all assets required for launches and commercial animation
• Collaborate with Image, Studio, Communications, Marketing and Merchandising to translate creative vision into distinctive and commercially effective online experience
• Drive content format evolution and production efficiency through AI-powered tools, automation and modular content capabilities
• Define online acquisition, retention, reactivation and loyalty strategies with CRM, Retail and Marketing teams
• Use segmentation, lifecycle journeys and propensity insights to increase conversion, frequency, repeat purchase and client lifetime value
• Develop e-concession, marketplace and strategic digital partner strategy; build business plans and identify new opportunities
• Oversee e-concession inventory and replenishment strategy; govern brand representation, assortment compliance and service standards through partner scorecards
• Act as commercial sponsor for AI, new platforms, centralized CRM insights, one stock and omnichannel solutions; drive delivery, adoption and measurable business impact
• Lead and develop global E-Business team and collaborate closely with Regional e-business teams
• Define operating model, decision rights and capabilities required across trading, digital merchandising, e-content, UX/product, CRM, omnichannel and performance management
• Promote client-centric, data-driven, collaborative and performance-oriented culture

Qualifications

• 12+ years in digital commerce, digital product, digital sales & operations, luxury retail or omnichannel leadership roles
• Proven ownership of a sizeable global digital P&L, business planning, budgets and international teams
• Deep experience in UX, site experience, CRO, digital merchandising, e-content, digital trading and performance management
• Strong expertise in CRM, client acquisition/retention, segmentation, personalization and client portfolio management
• Demonstrated leadership of omnichannel transformation connecting Retail, e-commerce, clienteling and fulfillment capabilities
• Experience governing eRetail, e-concession and marketplace partners commercially and qualitatively
• Track record leading platform evolution, re-platforming and complex cross-functional digital transformation
• Hands-on exposure to AI-enabled content or commerce use cases, centralized CRM insights, one stock and omnichannel tools
• Exposure to China or other local digital ecosystems (preferred)

Skills

Experience

12+ years in digital commerce, digital product, digital sales & operations, luxury retail, or omnichannel leadership roles. Proven track record of owning and scaling global digital P&L across multiple markets and channels. Demonstrated success implementing omnichannel transformations and managing complex digital platform evolution in luxury environments.

Education

Master's degree in Business Administration, Business Strategy, Digital Commerce, Marketing, or related field recommended; or equivalent professional experience demonstrating strategic business acumen.

Workplace

Culture

Balenciaga fosters a bold, forward-thinking workplace where creativity, experimentation, and cultural awareness drive the evolution of contemporary luxury. As an employer, the House encourages collaboration across disciplines, empowering teams to challenge convention while upholding exceptional standards of craftsmanship, precision, and brand integrity.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.