Balenciaga Direct Marketing Intern

About Balenciaga

Founded by Cristóbal Balenciaga in 1917 and part of Kering, Balenciaga is one of fashion’s most influential houses, renowned for architectural cut, uncompromising craft, and a continual redefinition of modern luxury. As an employer, the House offers a demanding yet inspiring environment where heritage ateliers, bold creative vision, and global business expertise meet. Teams across design, product development, merchandising, retail, client engagement, communications, and corporate functions are encouraged to combine precision with experimentation, agility with excellence. Balenciaga seeks individuals who are culturally aware, rigorous, collaborative, and ready to contribute to a maison that shapes the conversation of contemporary fashion while respecting the discipline of couture.

The Direct Marketing Intern supports Balenciaga’s global Client Engagement strategy across Direct Marketing channels, Clienteling tools and Lifecycle programs, coordinating campaigns, client targeting, reporting and retail marketing assets with internal teams, agencies and regional teams. The role starts in January 2027.

Role & Responsibilities

• Collaborate with regional Client Engagement teams to drive client retention globally.
• Support Direct Marketing activities and ensure they align with Balenciaga’s brand DNA.
• Monitor Direct Marketing, Lifecycle and Clienteling activities to support client satisfaction and engagement.
• Support the definition, updating and distribution of the Direct Marketing channel calendar.
• Coordinate multichannel Direct Marketing campaigns with external and translation agencies and local teams, liaising with relevant Balenciaga stakeholders at headquarters.
• Define relevant client targets using criteria shared by headquarters or target files provided by regions.
• Monitor the impact of Direct Marketing campaigns on client engagement and sales weekly and monthly.
• Support monthly benchmarking activities.
• Handle one-to-one Clienteling task requests, including preparing briefs, collecting translations and coordinating delivery with agencies and regions.
• Help develop retail marketing tools for sales associates, including product catalogs and digital store invitations.
• Upload assets and templates to the Clienteling app.
• Update existing Lifecycle programs with the latest content.
• Coordinate asset requests and delivery with the Image department.
• Ensure the flawless execution of client journeys.

Qualifications

• Very high attention to detail.
• Well organized and flexible, with the ability to handle last-minute requests.
• Proactive, responsive and curious.
• Quick learner in an intercultural context.
• Interest in data reporting.
• Good understanding of the luxury industry.
• Previous experience in campaign management, digital marketing or Salesforce Marketing Cloud is a plus.
• Knowledge of InDesign is a plus.
• Good command of Excel and PowerPoint.
• Fluent in English.

Skills

Workplace

Culture

Balenciaga fosters a bold, forward-thinking workplace where creativity, experimentation, and cultural awareness drive the evolution of contemporary luxury. As an employer, the House encourages collaboration across disciplines, empowering teams to challenge convention while upholding exceptional standards of craftsmanship, precision, and brand integrity.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.