Balenciaga Digital Marketing Manager
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 22, 2026
About Balenciaga
Founded by Cristóbal Balenciaga in 1917 and part of Kering, Balenciaga is one of fashion’s most influential houses, renowned for architectural cut, uncompromising craft, and a continual redefinition of modern luxury. As an employer, the House offers a demanding yet inspiring environment where heritage ateliers, bold creative vision, and global business expertise meet. Teams across design, product development, merchandising, retail, client engagement, communications, and corporate functions are encouraged to combine precision with experimentation, agility with excellence. Balenciaga seeks individuals who are culturally aware, rigorous, collaborative, and ready to contribute to a maison that shapes the conversation of contemporary fashion while respecting the discipline of couture.
Balenciaga seeks a Digital Marketing Manager in Paris to lead social media strategy, manage editorial calendars, and coordinate digital communications across luxury fashion platforms.
Role & Responsibilities
- Lead the House's social media activity and support its growth in alignment with Marketing and Creative strategies
- Define, implement, and manage the editorial calendar across social media platforms and digital channels
- Ensure publication of content across all digital platforms while maintaining consistency with the House's editorial guidelines and brand identity
- Coordinate publishing schedules in line with collection launches, marketing campaigns, and key House events
- Monitor developments across social media platforms, identify emerging features, and recommend their implementation when relevant
- Identify content and digital asset needs based on the marketing calendar and business priorities
- Draft strategic briefs for the Image team to support the creation of digital assets and content
- Coordinate projects and facilitate communication between Marketing, Communication, and Creative teams
- Contribute to the maintenance and deployment of the 360° Marketing plan
Qualifications
- 2–3 years of experience in Social Media, Community Management, or Digital Communications, ideally within a luxury, fashion, or creative environment
- Strong understanding of social media platforms, their ecosystems, and evolving trends
- Ability to manage multiple projects simultaneously and thrive in a fast-paced environment with demanding deadlines
- Excellent interpersonal skills and cross-functional collaboration capabilities
- Responsiveness and adaptability to shifting priorities
- Fluency in English, both written and spoken
Skills
Experience
2–3 years of professional experience in Social Media, Community Management, or Digital Communications, ideally gained within a luxury, fashion, or creative environment. Demonstrated expertise in managing social media strategies, digital communications, and editorial calendars.
Education
Not explicitly specified; secondary or higher education expected.
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
Balenciaga fosters a bold, forward-thinking workplace where creativity, experimentation, and cultural awareness drive the evolution of contemporary luxury. As an employer, the House encourages collaboration across disciplines, empowering teams to challenge convention while upholding exceptional standards of craftsmanship, precision, and brand integrity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Balenciaga, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Manager», «Digital Communications Manager», «Content Strategy Manager», «Digital Content Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.