Balenciaga CRM Specialist

Location
Employment Full-time
Seniority Mid-Level
Posted Jan 27, 2026
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Join Balenciaga in Seoul as a CRM Specialist. This role involves managing digitalization processes, client engagement, and supporting promotional activities in a dynamic luxury fashion environment.

Overview

Balenciaga, a distinguished name in luxury fashion, was founded in 1917 by Cristóbal Balenciaga. The brand established itself in Paris in 1937, revolutionizing modern couture with its avant-garde silhouettes and techniques. Today, Balenciaga continues to push the boundaries of fashion through its innovative collections for both men and women, as well as its commitment to digital expansion and social responsibility. As part of the Kering Group, Balenciaga is at the forefront of contemporary fashion, offering a dynamic and progressive work environment.

Role & Responsibilities

  • Coordinate and assist with the launch of the LUCE project, implementing new digitalization processes in retail stores.
  • Conduct in-store training and ensure the effective operation of omnichannel in-store client journey initiatives.
  • Manage and handle IT devices and tools related to LUCE.
  • Provide regular reporting on LUCE usage and conduct analysis on customer retention and segmentation.
  • Manage customer engagement activities, including collecting customer profiles and feedback, and handling customer gifts.
  • Ensure all administrative tasks are completed accurately and within specified timeframes.
  • Coordinate gift development in alignment with headquarters' direction and local celebrations.
  • Support clienteling by analyzing VIC trends and developing treatment plans with store teams.

Qualifications

  • Minimum of 3 years of work experience, preferably in the retail industry.
  • Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.

Skills

Strong project management and coordination skills. Proficiency in digital tools and IT device management. Excellent communication and interpersonal skills. Analytical skills for customer data analysis and reporting. Ability to manage multiple tasks and meet deadlines.

Experience

A minimum of 3 years in a similar role within the retail industry is required.

Education

Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field preferred.

Workplace

This position is based in Seoul, Seoul, South Korea. Cerulean lists 566 open roles in Seoul, including 8 posted recently. In South Korea as a whole, Cerulean currently features 692 open positions, with 9 posted this week.

Benefits

Employees enjoy a comprehensive benefits package, including health insurance, employee discounts, and opportunities for professional development.

Culture

Balenciaga fosters a culture of innovation and creativity, encouraging employees to challenge conventions and contribute to the brand's legacy of avant-garde fashion. The work environment is dynamic and inclusive, promoting growth and collaboration.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.