Balenciaga Communication Manager, South East Asia & Oceania

Employment
Full-Time
Seniority
Manager
Posted
Aug 9, 2026

About Balenciaga

Founded by Cristóbal Balenciaga in 1917 and part of Kering, Balenciaga is one of fashion’s most influential houses, renowned for architectural cut, uncompromising craft, and a continual redefinition of modern luxury. As an employer, the House offers a demanding yet inspiring environment where heritage ateliers, bold creative vision, and global business expertise meet. Teams across design, product development, merchandising, retail, client engagement, communications, and corporate functions are encouraged to combine precision with experimentation, agility with excellence. Balenciaga seeks individuals who are culturally aware, rigorous, collaborative, and ready to contribute to a maison that shapes the conversation of contemporary fashion while respecting the discipline of couture.

Balenciaga Communication Manager, South East Asia & Oceania | Singapore - Lead regional PR, media relations, VIP engagement & events across SEAO.

Role & Responsibilities

  • Develop and implement comprehensive communication strategies for South East Asia and Oceania, aligning global brand vision with local market opportunities
  • Identify cultural moments, market trends, and communication opportunities that strengthen brand positioning among luxury consumers
  • Partner with Headquarters and Asia Pacific teams to ensure alignment with global communications direction and objectives
  • Drive strategic media relations across the region, securing editorial coverage in leading luxury, fashion, lifestyle, and digital publications
  • Build and maintain relationships with editors, journalists, stylists, and media stakeholders to maximize brand visibility
  • Oversee seasonal editorial strategies, press sample management, and media placements for collection launches and key brand moments
  • Develop and execute VIP and influencer engagement strategies across the region
  • Cultivate relationships with celebrities, opinion leaders, cultural tastemakers, KOLs, and influencers who embody House values
  • Collaborate on talent opportunities, dressing placements, and special projects with headquarters and regional stakeholders
  • Conceptualize and execute high-profile press events, client experiences, collection launches, store openings, and brand activations
  • Identify and develop innovative communication opportunities across digital and social media platforms
  • Lead market-specific communication initiatives, including regional channels such as LINE Thailand
  • Manage communication budgets across the region and ensure efficient resource allocation
  • Lead and develop relationships with external PR agencies and partners, setting clear objectives and KPIs
  • Coach and develop the Communications Officer while fostering a collaborative team environment

Qualifications

  • Minimum 8 years of experience in Communications, Public Relations, or Brand Marketing within luxury fashion, retail, or lifestyle
  • Proven experience developing and executing communication strategies for international luxury brands
  • Strong understanding of the luxury consumer landscape and media environment across South East Asia and Oceania
  • Well-established network of media contacts, talents, influencers, and industry stakeholders across the region
  • Strong understanding of luxury brand positioning, storytelling, and reputation management
  • Experience working within global matrix organizations and managing multiple stakeholders
  • Proven ability to manage agencies, external partners, and cross-functional collaborations
  • Knowledge of digital communications, social media, and influencer engagement across local market platforms
  • Proficiency in Microsoft Office applications; experience with creative tools is a plus

Skills

Media relations Public relations strategy Influencer engagement VIP relationship management Event management and activation Brand communications Digital and social media strategy Budget management Agency management Stakeholder management Microsoft Office Strategic communication planning

Experience

Minimum 8 years of experience in Communications, Public Relations, or Brand Marketing within the luxury fashion, luxury retail, or luxury lifestyle industry. Proven track record developing and executing communication strategies for international luxury brands. Experience managing media relations, influencer partnerships, and high-profile events. Demonstrated ability to work within global matrix organizations and coordinate across multiple international markets and stakeholders.

Education

Not specified in source material

Workplace

The successful candidate will be located in Singapore, Central, Singapore.

Culture

Balenciaga fosters a bold, forward-thinking workplace where creativity, experimentation, and cultural awareness drive the evolution of contemporary luxury. As an employer, the House encourages collaboration across disciplines, empowering teams to challenge convention while upholding exceptional standards of craftsmanship, precision, and brand integrity.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Balenciaga, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Communications Manager», «Public Relations Manager», «Communications & Brand Manager», «Regional PR Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Balenciaga

Balenciaga Communication Manager, South East Asia & Oceania

Singapore, Singapore

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