Aveda Senior Manager, Global & North America Marketing
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- $92,000–150,000/year
- Department
- Creative, Design & Styling
- Posted
- Sep 22, 2026
Aveda seeks a Senior Manager, Global & North America Marketing in Blaine, Minnesota to lead body care innovation and marketing strategy. Position offers $92,000–$150,000 annually.
Role & Responsibilities
- Lead innovation strategy from ideation through launch, ensuring alignment with brand vision and body care market trends
- Develop a three-year innovation pipeline and launch calendar balancing new product introductions with commercial initiatives
- Identify breakthrough claims, ingredients, and consumer campaigns that strengthen Aveda's wellness and lifestyle equity
- Partner with Product Development, R&D, and Packaging teams to drive formulation innovation and sustainability initiatives
- Lead post-launch analysis to optimize performance of future product releases
- Develop category and hero product Merchandise Financial Plans and long-range portfolio strategies with VP of Marketing
- Manage global portfolio health through SKU productivity analysis and rationalization recommendations
- Lead forecasting for New Product Launches and define hero product and NPL priorities
- Oversee North America NPL management and execution with Sales Operations, GBSC, and Customer Service teams
- Optimize NPL investments and cost of goods to drive profitable growth
- Lead pricing analysis, competitive benchmarking, and seasonal pricing recommendations
- Own go-to-market strategies for assigned categories, creating consumer-focused campaigns across all channels
- Ensure digital, retail, salon, visual merchandising, and activation touchpoints reflect brand identity and category strategy
- Lead cross-functional strategy sessions and creative briefing processes to deliver impactful assets on schedule
- Develop global asset grids with channel leads and key regions
- Track awareness, engagement, consumer reach, retail sales, and market share across North America channels
- Use consumer research, social listening, CRM data, and industry trends to inform innovation and marketing strategies
- Conduct competitive analysis and identify whitespace opportunities and new business potential
- Integrate consumer insights into product messaging and marketing activations
- Monitor industry and competitor activity; share monthly NPD updates and market intelligence
- Serve as liaison between global marketing and regional teams to ensure brand and commercial alignment
- Incorporate regional feedback into innovation and marketing strategies
- Support North America commercial and channel teams with tools and guidance for successful activation
- Provide regional markets with marketing toolkits and assets for local execution
Qualifications
- 7–10 years of global marketing experience, preferably within prestige beauty or luxury consumer goods
- Proven success driving innovation and launching CPG products across global markets
- Strong creative, strategic, and analytical capabilities with ability to translate insights into action and compelling brand narratives
- Exceptional written, verbal, and presentation communication skills; ability to articulate complex ideas clearly and persuasively
- Demonstrated experience managing, coaching, and developing talent across cross-functional teams
- Highly collaborative with strong leadership presence and proven cross-functional partnership skills
- Passion for beauty, wellness, consumer trends, and consumer behavior dynamics
Skills
Experience
7–10 years of global marketing experience, with demonstrated success in prestige beauty or luxury consumer goods sectors. Proven track record of driving product innovation and successfully launching CPG products across multiple global markets. Experience managing cross-functional teams, developing talent, and leading strategic category initiatives from concept through commercial execution. Prior experience in body care, gifting, or related beauty categories is advantageous.
Education
Bachelor's degree in Marketing, Business Administration, or related discipline required. MBA or equivalent advanced business qualification preferred.
Workplace
The role is situated in Blaine, Minnesota, USA — conveniently close to Minneapolis.
Compensation
The base compensation for this position ranges from USD 92,000 to USD 150,000 per annum.
Benefits
Health insurance coverage (medical, dental, and vision), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, competitive bonus program with overachievement potential based on performance and company results, share incentive plan eligibility.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aveda, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Marketing Manager, Global & North America», «Global Brand Marketing Manager», «Senior Product Marketing Manager», «Global Category Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.