Aveda Senior Brand Marketing Manager

About Aveda

Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.

Role & Responsibilities

• Support the Executive Director leading the skincare category.
• Partner with the Executive Director to deploy Global Marketing objectives, strategies, the three-year innovation pipeline and 360-degree proposals for skincare, aligned with the licensor’s vision and skincare category strategy across positioning, pricing, assortment, distribution, merchandising and launch support.
• Lead development of 360-degree go-to-market toolkits with Creative, Visual Merchandising, PR & Communications, Retail & Omnichannel, and Education teams; deliver complete, distinctive proposals for product innovation and hero animations on time.
• Manage the skincare marketing calendar with the Executive Director and Signature, Specialty & Cosmetics counterparts; work with regional Marketing leaders to ensure programs are locally and culturally relevant and meet global and regional shipment and retail targets.
• Identify product concepts, technologies, market trends, product gaps, and category and franchise opportunities with consumer insights and product development teams, connecting creativity with data analytics.
• Execute launches with cohesive integration of the brand vision, ingredient story and sustainability, connected to the brand’s world; partner with Editorial to refresh and refine skincare language.
• Build forecast offerings and bulletins detailing new program introductions and execution; work with Global Demand Planning to estimate program potential, ensure forecast offerings align accurately with planned demand, and oversee accurate, timely IMW postings.
• Lead biweekly skincare PPD meetings and coordinate with Product Development, Global Brand Supply Chain, Packaging and GSR to advance new product launches from inception through timely execution.
• Track timelines and cost objectives and ensure they are met for new products, seasonal programs and support collateral.
• Support definition of the sustainability strategy, including business model evolution such as price increases and supply-chain impact; ensure packaging evolution, including Plastic Out, and partner with Product Development to identify a sustainable ingredient story for each skincare product.
• Partner with the Executive Director to develop the Skincare Collection and reinforce its luxury authority through a profitable business model anchored in authenticity, personalization and sustainability; oversee seamless product launch development and rollout, targeting 100 doors by FY23, with a complete, distinctive retail experience including services and CRM.
• Track new product launches for category profitability and measure ROI for 360-degree proposals, sampling and support collateral.
• Ensure flawless execution of skincare saleable products, collateral and merchandising in collaboration with Creative.
• Partner with Specialty Marketing to inform and develop strategies and offerings for exclusive programs, year-round gifting and sampling.
• Compile and analyze market and competitor data, track new-launch performance, and work with the analytics team to update sales reports monthly.
• Partner with the Corporate Pricing team to deploy pricing strategy across markets.
• Liaise with Legal on product-name approval and trademark management.
• Develop key presentations and present Marketing initiatives at internal and external meetings.
• Develop a direct report.

Qualifications

• At least 6 years of work experience in Beauty or other CPG Marketing.
• Global Marketing experience preferred.
• Knowledge of product development, supply chain, packaging, advertising, finance and sales.
• Knowledge of the luxury segment and skincare consumer mindset.
• Experience working with Chinese consumers and the China market preferred.
• Appreciation of the brand voice and creator, with the ability to execute the vision.
• Strong leadership, influencing, organizational and project management skills.
• Strategic, analytical and creative thinker; detail-oriented, flexible, independent and resourceful.
• Excellent written, verbal and presentation communication skills.
• Ability to work in a lean, entrepreneurial environment within a small but fast-growing business.
• Undergraduate degree; MBA is a plus.

Skills

Experience

At least 6 years of work experience in Beauty or other CPG Marketing; Global Marketing experience preferred.

Education

Undergraduate degree; MBA is a plus.

Culture

Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.