- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 3, 2026
About Aveda
Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.
Aveda’s Media and CRM Assistant Manager supports media, search, CRM, and consumer data strategies for its Korea direct market, while enabling SNDPs across APAC excluding China. The role manages and optimizes campaigns, measurement, consumer insights, partner relationships, budget tracking, and cross-functional collaboration.
Role & Responsibilities
- Support paid media, search, and CRM strategies for Korea, aligned with Global Brand campaigns, launches, and business priorities.
- Develop targeted consumer engagement approaches across paid media, search, SMS, and lifecycle marketing channels.
- Enable SNDPs through media and CRM strategies, guidelines, best practices, toolkits, and supporting assets.
- Manage day-to-day media and CRM campaigns for Korea with agencies and internal teams.
- Optimize audiences, targeting, placements, messaging, segmentation, and investment to improve conversion, engagement, and retention.
- Partner with Creative, Social/Influencer, E-commerce, and Integrated Marketing teams to deliver connected consumer journeys across digital touchpoints.
- Track key media and CRM KPIs, including reach, traffic, conversion, ROAS, engagement, retention, repeat purchase, and lifetime value.
- Translate campaign and consumer data into actionable insights and recommendations for future marketing and investment.
- Drive a test-and-learn approach and share relevant insights and best practices with SNDPs.
- Manage relationships with media, CRM, and technology partners to support campaign execution and optimization.
- Partner with SNDPs to strengthen media and CRM capabilities and support effective local activation.
- Support budget tracking, performance reporting, and collaboration across Digital Marketing, E-commerce, Finance, Global Brand, and agency teams.
Qualifications
- Bachelor’s degree or equivalent required.
- 5+ years of experience in digital marketing, paid media, CRM, lifecycle marketing, or related roles.
- Beauty, hair care, luxury, or consumer industry experience preferred.
- Experience in paid media/search and CRM, including campaign execution, targeting, segmentation, personalization, and performance analysis.
- Familiarity with media, CRM, consumer data, and digital analytics platforms.
- English proficiency required.
- Consumer-centric and data-driven mindset.
- Strong digital media, CRM, and analytical acumen.
- Strong project management and attention to detail.
- Effective communication, collaboration, and stakeholder management.
- Curious, agile, and results-oriented.
Skills
Experience
5+ years in digital marketing, paid media, CRM, lifecycle marketing, or related roles.
Education
Bachelor’s degree or equivalent required.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.