Aveda Marketing Manager

About Aveda

Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.

Role & Responsibilities

• Deliver and execute the regional brand’s end-to-end marketing plan across consumer, product, retail and all channels, including campaigns and new product launches, in partnership with the extended DCM team and commercial teams.
• Own end-to-end marketing for an assigned product, franchise or channel portfolio, with accountability for approved P&L spend, marketing campaigns and collaboration across the Pod and brand teams.
• Partner with DCM Media and CRM teams to execute local campaigns.
• Partner with Online and commercial teams to execute omnichannel plans and activations.
• Lead brand events across channels, including influencer management and marketing collateral, coordinating on-site operations with the local commercial team and external PR agency.
• Localize regional creative assets across platforms and work with local creative teams or agencies on adaptation and creation where needed.
• Partner with DCM owned-media specialists to localize media plans and manage operations across brand-owned media platforms.
• Partner with DCM earned-media specialists on influencer selection and manage agency briefs and seeding, including samples and personalized content, for GTM activations.

Qualifications

• Bachelor’s degree or equivalent.
• At least 6 years of relevant digital marketing experience, preferably in beauty, hair care, luxury or related consumer industries.
• Strong experience across digital media, search, social and influencer marketing, CRM, and consumer data.
• Demonstrated success using analytics and performance insights to drive consumer and business growth.
• Experience managing agencies, budgets and cross-functional stakeholders in a matrixed organization.
• Strategic, consumer-centric and data-driven mindset.
• Strong digital marketing and omnichannel expertise.
• Analytical thinking with a strong focus on performance and ROI.
• Cross-functional collaboration and stakeholder influence.
• Strong project management and organizational skills.
• Strong communication and executive presence.
• Results-oriented approach, agility and an innovation mindset.

Skills

Experience

At least 6 years of relevant digital marketing experience, preferably in beauty, hair care, luxury or related consumer industries.

Education

Bachelor’s degree or equivalent.

Culture

Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.