Aveda Manager, Online Hair Care
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
Aveda Manager, Online Hair Care position in New York. Drive e-commerce strategy, campaign performance, and sales execution across brand.com and third-party platforms.
Role & Responsibilities
- Drive execution, optimization, and success of online campaigns to deliver Online P&L for the brand cluster
- Make product selection, assortment, and pricing decisions for brand.com and third-party platforms
- Develop and execute sales objectives, plans, and promotional strategies for brand.com and third-party channels
- Manage brand.com inventory in alignment with online marketing calendars in collaboration with distribution planning and brand budgeting teams
- Prepare and present detailed budget plans for each brand's online operations, accounting for brand strategy, in-store conditions, and performance history
- Monitor and optimize online campaign performance for each brand, ensuring alignment with brand objectives
- Analyze competitor online campaign activities and performance metrics, reporting insights to senior leadership
- Lead merchandising execution across brand.com and third-party platforms, ensuring pricing, content, product ordering, and descriptions comply with sales and promotional plans
- Develop three-party platform (3PP) strategy with clear internal and external communication of goals and successful execution delivery
- Produce monthly marketplace financial performance reports and key performance indicator dashboards
- Develop targeted implementation programs and activation campaigns across brand.com and 3PP to maximize traffic, conversions, and customer retention
Qualifications
- Bachelor's degree from a reputable university; international study experience preferred
- 10+ years of professional work experience, with a minimum of 5 years in direct e-commerce management
- Demonstrated expertise in e-commerce strategy, brand site optimization, marketing calendar management, and campaign execution
- Proven experience managing third-party marketplace relationships and programs to achieve business objectives
- Track record of delivering market share growth in a Western multinational corporation, preferably in cosmetics, luxury, or FMCG sectors
- Strong understanding of media landscape and omnichannel communications planning, with expertise in performance-driven digital media strategies
- Fundamental knowledge of web technologies (HTML, CSS, JavaScript) and site operations
- Proficiency with on-site analytics platforms (Google Analytics) and data sources to optimize site performance and drive sales
Skills
Experience
10 years of professional work experience, with a minimum of 5 years in direct e-commerce management for beauty, luxury, or consumer brands.
Education
Bachelor's degree from a reputable university; international study experience preferred.
Workplace
This position is based in New York, New York, USA.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aveda, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E-Commerce Manager, Hair Care», «Online Brand Manager, Hair Care», «Digital Sales Manager, Hair Care», «Online Channel Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.