Aveda Manager, Omnichannel & Promotional Marketing
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $76,500–125,650/year
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Sep 22, 2026
Manager, Omnichannel & Promotional Marketing at Aveda (Estée Lauder) in Blaine, Minnesota. Lead omnichannel marketing strategy and digital initiatives.
Role & Responsibilities
- Oversee the seamless vision, strategy, and execution of digital tools supporting the physical salon, artist, and guest experience across North America while aligning with global strategic directives
- Support key salon omnichannel journey initiatives to deliver incremental artist and guest satisfaction, increase salon visitation frequency, improve operational efficiencies, and enhance guest retention and advocacy
- Cultivate and maintain robust partnerships with vendors and stakeholders while spearheading new digital initiatives that transform operational practices and drive measurable business impact
- Ensure rapid adoption and optimal execution of digital technologies, including hair and scalp diagnostic tools, salon appointment booking systems, marketing asset libraries, and e-commerce platforms
- Serve as primary marketing liaison for key digital partners, including Aveda's e-commerce networks, and support the development and execution of omnichannel promotional strategy and marketing calendars
- Lead cross-functional teams in synthesizing data into actionable insights that drive high-conversion omnichannel experiences and build brand equity across the salon ecosystem
Qualifications
- Bachelor's degree required; MBA preferred
- Minimum 10 years of progressive marketing experience with at least 2 years specialized in omnichannel strategy and execution
- Demonstrated expertise in creating omnichannel experiences that drive traffic across multiple channels and fuel consumer loyalty and lifetime value
- Proven track record leading direct communication and traffic-driving programs across integrated channel ecosystems
- Advanced proficiency with CRM platforms, asset management systems, and emerging digital technologies
- Excellent financial acumen with demonstrated ability to analyze quantitative data and convert insights into strategic initiatives
- Authentic alignment with and commitment to the Aveda Mission and values
- 5–10% travel time requirement
Skills
Experience
10+ years of progressive marketing experience, with a minimum of 2 years dedicated to omnichannel marketing strategy, execution, and optimization. Proven success developing and launching direct communication and traffic-driving programs that generate high-conversion omnichannel experiences and strengthen consumer advocacy and retention.
Education
Bachelor's degree required. MBA or equivalent advanced business qualification is strongly preferred.
Workplace
The role is situated in Blaine, Minnesota, USA — conveniently close to Minneapolis.
Compensation
The base compensation for this position ranges from USD 76,500 to USD 125,650 per annum.
Benefits
Health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, highly competitive bonus program with performance-based overachievement potential.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aveda, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Omnichannel Marketing Manager», «Promotional Marketing Manager», «Digital Marketing Manager», «Marketing Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.