- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 22, 2026
About Aveda
Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.
The Manager, Influencer Marketing Haircare develops and executes influencer marketing strategies and campaigns for Aveda and Bumble and Bumble, reporting into the Influencer function. Bridging relationship management, campaign execution, and partnership activation, this role maximizes brand awareness, engagement, and business performance through authentic creator partnerships and integrated marketing campaigns across paid and organic channels. The ideal candidate balances creator relationship-building with operational excellence in launching sophisticated multichannel initiatives.
Role & Responsibilities
- Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives for Aveda and Bumble and Bumble
- Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts
- Develop long-term ambassador and advocacy programs that strengthen brand affinity and cultural relevance
- Lead stylist advocacy and salon influencer initiatives that support Hair in Chairs and new guest acquisition
- Manage influencer agencies, contracts, gifting programs, usage rights, and compliance
- Plan and execute influencer campaigns, product seeding, creator events, and experiential activations
- Ensure influencer content reflects brand standards while maintaining authenticity
- Serve as the day-to-day contact and relationship manager for influencers and creators
- Partner with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams to ensure seamless campaign execution
- Coordinate asset production, approvals, and campaign deliverables across internal and external stakeholders
- Track influencer campaign performance, including Earned Media Value (EMV), engagement, reach, sentiment, and content effectiveness
- Monitor campaign budgets, timelines, and deliverables
- Identify optimization opportunities and share learnings to improve future performance
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing
- Proven experience managing influencer campaigns from strategy through execution
- Experience coordinating and executing integrated digital campaigns
- Strong project management skills with exceptional attention to detail
- Excellent communication, relationship management, and negotiation skills
- Demonstrated passion for beauty, culture, social media, and emerging digital trends
Skills
Experience
5+ years of professional experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing campaigns, with demonstrated success managing influencer initiatives from conception through launch and performance analysis.
Education
Bachelor's degree in Marketing, Communications, Business, or a related field.
Workplace
The successful candidate will be located in Blaine, Minnesota, USA, with easy access to Minneapolis.
Explore jobs in the USA.
Culture
Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aveda, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Influencer Marketing Manager», «Haircare Marketing Manager», «Creator Partnership Manager», «Digital Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.