Aveda Manager, Influencer Marketing and Media Haircare

About Aveda

Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.

The Manager, Influencer Marketing and Media Haircare develops and executes influencer marketing strategies while leading the activation of paid influencer partnerships and supporting the execution of paid media campaigns for Aveda and Bumble and bumble. This role bridges relationship management, campaign execution, and paid partnership activation across Meta, TikTok, YouTube, Pinterest, and emerging platforms to maximize brand awareness, engagement, and business performance.

Role & Responsibilities

• Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives for the haircare portfolio
• Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts
• Develop long-term ambassador and advocacy programs that strengthen brand affinity and cultural relevance
• Lead stylist advocacy and salon influencer initiatives that support customer acquisition and brand growth
• Manage influencer agencies, contracts, gifting programs, usage rights, and compliance requirements
• Plan and execute influencer campaigns, product seeding, creator events, and experiential activations
• Ensure influencer content reflects brand standards while maintaining authenticity and cultural resonance
• Lead execution of paid influencer partnerships and sponsored content activations across all digital platforms
• Partner with the Director of Paid Media to activate paid media campaigns supporting brand and business objectives
• Develop media briefs and coordinate campaign requirements with agency partners
• Manage creative trafficking, asset delivery, approvals, and campaign readiness
• Coordinate campaign timelines, launch execution, and cross-functional deliverables
• Serve as the day-to-day contact for influencer and paid media agency partners
• Partner with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams to ensure seamless campaign execution
• Track influencer campaign performance including Earned Media Value (EMV), engagement, reach, sentiment, and content effectiveness
• Monitor paid partnership performance and prepare comprehensive campaign reporting and post-launch recaps
• Track campaign budgets, timelines, and deliverables to ensure operational excellence
• Identify optimization opportunities and share learnings to improve future projects and maximize return on investment

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing
• Proven experience managing influencer campaigns from strategy through execution
• Experience working with paid media agencies and coordinating integrated digital campaigns
• Strong project management skills with exceptional attention to detail
• Excellent communication, relationship management, and negotiation skills
• Passion for beauty, culture, social media, and emerging digital trends

Skills

Experience

5+ years in influencer marketing, digital marketing, paid partnerships, or integrated marketing campaigns, with demonstrated expertise in managing end-to-end influencer campaign execution and coordination of paid media activations.

Education

Bachelor's degree in Marketing, Communications, Business, or related field.

Culture

Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.