Aveda Manager, Influencer Marketing and Media Haircare
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Creative, Design & Styling
- Posted
- Sep 22, 2026
Manager, Influencer Marketing and Media Haircare at Aveda, Estée Lauder Companies in New York. Lead influencer strategies and paid partnerships.
Role & Responsibilities
- Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives for the haircare portfolio
- Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts
- Develop long-term ambassador and advocacy programs that strengthen brand affinity and cultural relevance
- Lead stylist advocacy and salon influencer initiatives that support customer acquisition and brand growth
- Manage influencer agencies, contracts, gifting programs, usage rights, and compliance requirements
- Plan and execute influencer campaigns, product seeding, creator events, and experiential activations
- Ensure influencer content reflects brand standards while maintaining authenticity and cultural resonance
- Lead execution of paid influencer partnerships and sponsored content activations across all digital platforms
- Partner with the Director of Paid Media to activate paid media campaigns supporting brand and business objectives
- Develop media briefs and coordinate campaign requirements with agency partners
- Manage creative trafficking, asset delivery, approvals, and campaign readiness
- Coordinate campaign timelines, launch execution, and cross-functional deliverables
- Serve as the day-to-day contact for influencer and paid media agency partners
- Partner with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams to ensure seamless campaign execution
- Track influencer campaign performance including Earned Media Value (EMV), engagement, reach, sentiment, and content effectiveness
- Monitor paid partnership performance and prepare comprehensive campaign reporting and post-launch recaps
- Track campaign budgets, timelines, and deliverables to ensure operational excellence
- Identify optimization opportunities and share learnings to improve future projects and maximize return on investment
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing
- Proven experience managing influencer campaigns from strategy through execution
- Experience working with paid media agencies and coordinating integrated digital campaigns
- Strong project management skills with exceptional attention to detail
- Excellent communication, relationship management, and negotiation skills
- Passion for beauty, culture, social media, and emerging digital trends
Skills
Experience
5+ years in influencer marketing, digital marketing, paid partnerships, or integrated marketing campaigns, with demonstrated expertise in managing end-to-end influencer campaign execution and coordination of paid media activations.
Education
Bachelor's degree in Marketing, Communications, Business, or related field.
Workplace
The role is situated in New York, New York, USA.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aveda, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Influencer Marketing Manager», «Paid Partnerships Manager», «Digital Marketing Campaign Manager», «Influencer Relations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.