Aveda Director of Salons
- Location
- Minneapolis Minnesota USA
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $128,960–193,440/year
- Department
- Retail & Boutique Operations
- Posted
- Sep 29, 2026
About Aveda
Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.
Aveda seeks an experienced Director of Salons to lead the salon network across a defined territory in North America. This role manages a team of Salon Development Partners (SDPs) and drives sales growth through strategic salon partnerships, seasonal brand launches, and coordinated promotional activities. The position requires 75% travel and encompasses new business development, salon growth planning, and team coaching to ensure consistent execution of go-to-market strategies and in-salon brand experiences that maximize sell-through and profitability.
Role & Responsibilities
- Partner with the Vice President of Salon Network to execute field sales strategy for Aveda North America
- Deliver exceptional results against sales targets while driving growth in focus and core salon accounts
- Develop and maintain collaborative business relationships with existing and prospective salon partners, serving as the key negotiator and communicator for the territory
- Develop individual growth plans for key salons and partner with SDPs to drive execution of Salon Operation Action Plans (SOAP)
- Review and implement accountability standards and performance benchmarks for the territory sales team
- Strategically expand the business by leading the team to develop and close sustainable new business opportunities
- Analyze sales performance in detail and formulate action plans to accelerate growth and recovery
- Attract, recruit, and develop top sales talent with demonstrated capabilities to achieve objectives
- Represent Aveda's mission and brand identity consistently across the salon network
- Partner with salon partners on sell-through of flagship products to maximize Aveda support and stylist engagement
- Negotiate focused product assortment in multi-line salons to drive growth and strengthen brand storytelling
Qualifications
- Demonstrated success as a leader within a field sales environment with strong coaching capabilities
- Proven strategic planning skills combined with an entrepreneurial business approach
- Entrepreneurial mindset with the ability to make decisions with full accountability for business outcomes
- Exceptional communication, leadership, and organizational capabilities
- Ability to align and engage team and network partners in growth strategies
- Strategic thinking skills with demonstrated ability to create growth and recovery plans
- Adaptability to meet evolving business demands
- Strong financial acumen including proficiency with financial and sales report analysis
- Strong presentation skills including experience presenting to large audiences
Skills
Experience
Extensive experience as a field sales leader with a proven track record of managing sales teams and achieving or exceeding revenue targets. Demonstrated experience in relationship management, new business development, and team development within a professional sales environment.
Education
Bachelor's degree or equivalent professional experience in a related field.
Workplace
The role is situated in Minneapolis, Minnesota, USA.
Compensation
The base compensation for this position ranges from USD 128,960 to USD 193,440 per annum.
Benefits
Health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, highly competitive bonus program with overachievement potential based on performance and company results, share incentive plan participation.
Culture
Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aveda, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Salon Network Director», «Regional Salon Director», «Field Sales Director», «Salon Partnership Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.