Aveda Counter Lead

About Aveda

Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.

Aveda seeks a Counter Lead to drive sales, consumer service, brand execution and counter operations at the John Lewis location in High Wycombe. The role is part-time at 22.5 hours.

Role & Responsibilities

• Support Aveda in driving sales turnover and market share while maintaining a consumer-focused approach.
• Represent a credible, professional brand image to internal and external consumers.
• Maximise sales through selling, excellent service and high retail standards.
• Contribute to efficiency by following store, brand and company procedures and guidelines.
• Understand daily and weekly targets.
• Maintain awareness of additional sales channels, including events, omnichannel and digital.
• Monitor competitor activity and missed sales opportunities.
• Use social media effectively to drive business and protect and enhance the brand image.
• Deliver the brand strategy and an effective local plan.
• Plan and implement local marketing and event initiatives aligned with retailer activity.
• Continually improve service levels, foster a zero-consumer-complaints mindset and create a surprise-and-delight culture.
• Act as a brand ambassador, bringing brand values to life.
• Manage refunds and complaints in line with company guidelines and reach a mutually satisfactory resolution, consulting the Area Manager where appropriate.
• Use digital tools to keep knowledge up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Maintain current product knowledge to deliver an industry-leading experience and meet consumer needs.
• Plan and maintain excellent standards for products, housekeeping, displays, messaging and pricing.
• Review retail standards daily and ensure they are maintained.
• Complete deliveries, stock movements and related administration within agreed company timeframes.
• Complete auditable processes and administration in line with company guidelines, taking corrective action in identified risk areas.
• Fulfil information requests accurately and within set deadlines.
• Minimise stock loss by correctly implementing and following company security policies and procedures.
• Maintain a safe environment for consumers and comply with company and retailer policies and procedures.
• Ensure health and safety responsibilities and operational activities achieve at least an 'Acceptable' overall audit grade.
• Manage daily replenishment and take appropriate action where necessary.
• Use commercial reports to inform decisions and maximise sales performance.
• Plan and deliver visual merchandising layouts in line with guidelines and agreed timescales.
• Identify stock package issues, take corrective action and inform the Area Manager when issues are outside direct control.
• Manage promotions and discounts in line with company guidelines.
• Identify trends and recommend ways to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive personal development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Skills

Workplace

Culture

Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.