Aveda Counter Lead

About Aveda

Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.

The Counter Lead drives sales turnover and market share for Aveda through a consumer-focused approach, maintaining professional brand representation while maximising sales through excellent service and retail execution. The role encompasses sales leadership, operational excellence, visual merchandising, and brand ambassador responsibilities across a beauty counter environment.

Role & Responsibilities

• Support the brand in driving sales turnover and market share through consistent consumer engagement
• Maintain and reflect a credible, professional brand image to all internal and external stakeholders
• Maximise sales performance through consultative selling, exceptional service delivery, and adherence to retail standards
• Understand and monitor daily and weekly sales targets, identifying performance gaps and opportunities
• Leverage multiple sales avenues including events, omnichannel initiatives, and digital channels to drive business growth
• Monitor competitor activities and identify missed commercial opportunities within the market
• Utilise social media effectively to protect, enhance, and amplify the brand image
• Deliver localised brand strategy execution with alignment to retailer activity and marketing initiatives
• Implement local marketing and events initiatives to support business objectives
• Lead the delivery of service excellence through continuous, visible improvements and a customer-centric culture
• Serve as a brand ambassador, embodying and bringing brand values to life in all interactions
• Manage refunds and complaints in accordance with company guidelines, escalating to area management where appropriate
• Maintain current product knowledge to ensure industry-leading consumer experiences and product-consumer alignment
• Plan and execute retail standards reviews on a daily basis, ensuring consistency across displays, pricing, messaging, and housekeeping
• Oversee deliveries, stock movements, and associated administration within agreed company timeframes
• Ensure all auditable processes and administration comply with company guidelines, implementing corrective actions for risk areas
• Minimise stock loss by correctly implementing and following all company security policies and procedures
• Create and maintain a safe working environment with full adherence to company and retailer policies
• Manage daily replenishment activities and make commercial decisions informed by comprehensive retail reports
• Plan and deliver visual merchandising layouts to guidelines and agreed timescales
• Identify and escalate stock package issues to area management, implementing corrective action where within scope
• Manage all promotions and discounts in line with company guidelines and commercial strategy
• Identify emerging trends and make recommendations to enhance product performance and market positioning

Qualifications

• Proven experience in a fast-paced retail and/or consumer-facing environment
• Commercial understanding and awareness of the beauty or luxury retail industry
• Effective communication, organisation, and prioritisation skills
• Demonstrated ability to drive self-development and professional growth

Skills

Experience

Demonstrated experience in a fast-paced retail and/or consumer-facing environment with proven ability to drive sales performance and manage point-of-sale operations.

Culture

Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.