Aveda Brand Marketing Manager

About Aveda

Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.

Role & Responsibilities

• Support new product innovation and project management across the Luxury and Ultra Luxury portfolios with Product Marketing Managers.
• Track and manage the Global Product Marketing Team’s adherence to timelines.
• Analyze SKU performance, global attainment and market growth across brands, with a focus on the Luxury Collection, using internal data systems to develop strategic business proposals.
• Drive program development from initiation in internal systems, including Runway, through completion, communicating project details and objectives to support groups on time and in full.
• Collaborate with cross-functional partners, including GBSC, Creative, Packaging and GSR, to keep projects on schedule and within cost objectives.
• Help organize biannual Regional Roundtable Meetings, coordinating the ordering and shipment of lab samples and comps.
• Conduct global brand pricing analysis (pricelab) for alignment with senior management.
• Lead the development of forecast offerings and bulletins detailing marketing programs and execution, ensuring postings are accurate and timely.
• Consolidate global forecasts and regularly provide them to Brand Managers for review with the GDP team.
• Contribute to the ideation and ongoing development of the Ultra Luxury and Luxury Collections, including strategy, storytelling, go-to-market concepts and product innovation.
• Prepare seasonal competitive analysis reports identifying opportunities, key launches and industry trends.
• Prepare cost objectives for new and seasonal programs, ensure targets are met, and work with packaging and creative teams to identify cost-efficient development methods.
• Lead integrated marketing strategies for five-star product launches, emphasizing social media opportunities and content needs.
• Lead portfolio playbooks covering content best practices, social media strategies and digital copy guidelines in priority areas.
• Monitor digital trends and recommend relevant integration into projects to add value and extend brand presence.
• Lead always-on content development for hero franchises across each brand, aligned with macro-brand fashion strategy; oversee requests, timelines, toolkit development and distribution.

Qualifications

• At least 5 years of global marketing experience.
• Experience with end-to-end beauty product launches.
• Demonstrated ownership of programs.
• Ability to balance big-picture objectives with attention to detail and follow-through.
• Ability to synthesize data to inform business decisions.
• Strong analytical and creative skills.
• Detail-oriented and self-motivated.
• Strong team player with excellent interpersonal, communication and presentation skills.
• Financial fluency.
• Flexible, determined and collaborative.
• Proficiency in Microsoft Office Suite, including PowerPoint, Excel and Word.

Skills

Experience

At least 5 years of global marketing experience; experience with end-to-end beauty product launches.

Culture

Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.