- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 9, 2026
About Aveda
Founded in 1978 by Horst Rechelbacher, Aveda is a pioneering prestige beauty brand rooted in the principles of Ayurveda, botanical science, and environmental responsibility. As an employer, Aveda offers professionals the opportunity to contribute to a purpose-led house known for high-performance hair, skin, and body care, responsible sourcing, cruelty-free innovation, and a longstanding commitment to sustainability. The brand values artistry, education, wellness, and community, fostering a culture where salon experts, retail teams, scientists, and corporate talents can grow while advancing beauty that respects people and the planet.
Aveda's Brand Digital Marketing Manager leads digital marketing strategy for the Korea direct market and enables Salon Network Distributor Partners across APAC, excluding China, with scalable strategies and resources. The role oversees social, influencer, media, search, CRM, data, measurement, budgets, agencies, and team development, partnering across global and local functions to strengthen brand equity and drive growth. This is a full-time, regular position.
Role & Responsibilities
- Develop and execute digital marketing strategy across social, influencer and advocacy, media and search, and CRM and data for the Korea direct market, aligned with Global Brand priorities and integrated marketing plans.
- Establish scalable digital strategies, frameworks, guidelines, best practices, and supporting assets to help Salon Network Distributor Partners (SNDPs) activate locally relevant programs across APAC, excluding China.
- Drive consumer acquisition, engagement, retention, and advocacy through connected paid, owned, and earned digital experiences.
- Identify emerging platforms, technologies, and consumer behaviors to evolve strategies and unlock growth opportunities.
- Lead integrated media and search strategies that build awareness, consideration, and conversion while delivering efficient return on investment and enabling effective local activation for SNDPs.
- Oversee social, influencer, and advocacy strategies that foster culturally relevant consumer connections, community engagement, and brand advocacy; ensure SNDP participation aligns with Global Brand guidelines and approved channels.
- Lead CRM and consumer data strategies to strengthen personalization, retention, loyalty, and customer lifetime value, while developing SNDP capabilities and best practices.
- Establish digital measurement frameworks and channel KPIs, with clear accountability for marketing performance.
- Use consumer data, analytics, social listening, and campaign insights to inform investment decisions and continually optimize performance.
- Promote test-and-learn practices across media, CRM, content, audiences, and emerging digital capabilities, sharing relevant insights and best practices with SNDPs.
- Partner with Integrated Marketing, Commercial, E-commerce, Global Brand, and agency teams to deliver connected digital programs and consumer journeys.
- Build SNDP digital marketing capabilities, share best practices, and provide strategic guidance for effective local execution.
- Manage digital marketing budgets and agency partners, optimizing investment to maximize business impact and ROI.
- Lead, coach, and develop the Brand Digital Marketing team, fostering collaboration, innovation, accountability, and functional expertise.
Qualifications
- Bachelor's degree or equivalent required.
- At least 8 years of relevant digital marketing experience, preferably in beauty, hair care, luxury, or related consumer industries.
- Strong experience across digital media, search, social and influencer marketing, CRM, and consumer data.
- Demonstrated success using analytics and performance insights to drive consumer and business growth.
- Experience managing agencies, budgets, and cross-functional stakeholders in a matrixed organization.
- Strategic, consumer-centric, data-driven mindset.
- Strong digital marketing and omnichannel expertise.
- Analytical thinking with a strong focus on performance and ROI.
- Cross-functional collaboration and stakeholder influence.
- Strong project management and organizational skills.
- Strong communication and executive presence.
- Results-oriented approach, agility, and an innovation mindset.
Skills
Experience
At least 8 years of relevant digital marketing experience, preferably within beauty, hair care, luxury, or related consumer industries.
Education
Bachelor's degree or equivalent required.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Aveda fosters a purpose-driven workplace rooted in environmental responsibility, holistic well-being, and the art of plant-based beauty. As an employer, it encourages creativity, education, and collaboration, empowering teams to deliver high-touch service while advancing the brand’s mission of care for people and the planet.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.