- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Nov 12, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
The Senior Communications Executive manages integrated marketing, PR, paid media, content and administration activities for Audemars Piguet in Hong Kong, including press relations, events, campaign reporting and communications expenditure processes. The role is full-time.
Role & Responsibilities
- Manage day-to-day execution of integrated marketing activities and activations, including public relations, paid media, content marketing and digital communications.
- Contribute collaboratively to the team and deliver 360° brand activations beyond communication and media campaigns; identify communication needs, recommend practical solutions and execute projects in alignment with brand objectives and cross-functional stakeholders.
- Execute the annual PR plan under the direct manager’s guidance to achieve brand communication goals.
- Prepare, translate and distribute press materials, ensuring quality and consistency across localized versions.
- Build and maintain relationships with key press, editors and influencers in Hong Kong; regularly update the target media list.
- Manage media requests and interviews, and coordinate media photoshoots across targeted titles.
- Coordinate press gifting and engagement programmes as part of the wider PR plan.
- Direct watch logistics and security arrangements, and maintain an organized digital library of press materials and working assets on the server.
- Support the organization of PR and media events and compile post-event reports.
- Track press and social coverage, manage the clipping house, and oversee monthly clipping reports, coverage highlights and Launchmetrics competitive analysis.
- Support the development and execution of paid media, maintaining close communication with the advertising agency to ensure smooth campaign implementation.
- Manage online and offline advertising material workflows with the advertising agency and headquarters, including color proofing.
- Contribute creative input and support native content creation projects across online and offline communication channels.
- Support the scaling and optimization of paid media strategies based on past campaign learnings.
- Assist with post-campaign reports.
- Handle finance processes, purchase orders and expense tracking for communication-related expenditures.
- Manage the office magazine library and systematically archive historic files.
- Provide proactive support for ad hoc marketing and corporate projects as required.
Qualifications
- At least 4–6 years of experience related to communications and digital media; experience in the luxury, watch and jewelry, or premium lifestyle industry is highly preferred.
- Excellent spoken and written English and Chinese.
- Strong project management skills, with the ability to prioritize independently, manage multiple projects simultaneously and meet tight deadlines.
- High attention to detail and a structured approach to organizational tasks and data management.
- Solid understanding of digital marketing, paid media operations and PR evaluation tools for assessing campaign effectiveness.
- Ability to interpret analytics and data to evaluate campaign effectiveness.
- Ability to collaborate within a team and work independently in a fast-paced environment.
- Agility, creativity, flexibility and problem-solving skills.
- Excellent interpersonal, presentation and communication skills.
Skills
Experience
4–6 years of experience related to communications and digital media; luxury, watch and jewelry, or premium lifestyle industry experience is highly preferred.
Workplace
This position is based in Hong Kong, Hong Kong.
Explore jobs in Hong Kong.
Benefits
Competitive and comprehensive compensation and benefits package.
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.