Audemars Piguet Retail Coaching Expert
Confidential employer — Le Brassus: Retail Coaching Expert role to lead retail training and performance for a Swiss watch maison.
Overview
An established Swiss haute horlogerie maison based in Le Brassus (Vaud), operating within the Vallée de Joux watchmaking cluster. The employer emphasizes artisanal manufacture, meticulous quality standards and an international retail footprint serving discerning clients.
Role & Responsibilities
- Design, deliver and continuously refine bespoke retail coaching and training programmes for store teams to elevate selling techniques, product knowledge and client experience.
- Coach sales teams in-store through experiential learning, role-play, clienteling best practices and real-time feedback to drive conversion and average transaction value.
- Analyse retail performance metrics (KPIs) and use data-driven insights to prioritise coaching interventions and track post-training impact.
- Onboard and certify new hires and seasonal staff against brand standards; build career-path development plans for high-potential advisors.
- Collaborate with retail leadership, merchandising and product teams to align training content with new product launches, campaigns and visual merchandising initiatives.
- Implement blended learning solutions (classroom, on-the-job, e-learning) and maintain training documentation, curricula and assessment records.
- Travel regularly within the region to deliver on-site coaching, mystery shopper follow-ups and multi-store rollout programmes.
Qualifications
- Proven track record in luxury retail coaching or sales training, preferably within watches, jewellery or premium fashion.
- Demonstrable ability to translate business KPIs into practical coaching plans and measurable performance improvements.
- Excellent interpersonal, presentation and facilitation skills with the gravitas to influence senior retail leaders and frontline advisors.
- Fluent in English; additional proficiency in French (or local language) strongly preferred given the Swiss-French location.
- Flexible availability to travel frequently and work occasional retail hours including weekends.
Skills
Experience
Typically 5+ years of progressive experience in luxury retail with several years focused on coaching, training or people development; prior exposure to watches or high-value product sales is strongly preferred.
Education
Bachelor’s degree or equivalent professional experience in business, hospitality, education, or luxury retail; recognised training certifications are an advantage.
Workplace
This position is based in Le Brassus, Vaud, Switzerland, within easy reach of Lausanne. Cerulean lists 36 open roles in Le Brassus, including 3 posted recently. The broader Vaud area accounts for 65 active listings on Cerulean, 4 of which are new. In Switzerland as a whole, Cerulean currently features 717 open positions, with 22 posted this week.
Culture
The workplace culture prizes artisanal craftsmanship, exacting standards and a client-first mentality. Teams operate collaboratively across boutiques and ateliers, where mentorship, continuous learning and pride in product knowledge are actively encouraged.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Coach», «Retail Training Specialist», «Store Coaching Manager», «Client Advisor Coach», «Retail Learning & Development Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.