- Employment
- Full-Time
- Seniority
- Director
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Oct 23, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
Reporting to the CEO, South East Asia, the Regional Brand Marketing Director leads the regional brand and marketing agenda to strengthen desirability, deepen client engagement and support sustainable growth. The role translates global direction into regional initiatives, leads and develops the regional team, and manages integrated marketing, stakeholder relationships and the regional budget.
Role & Responsibilities
- Define and execute the Southeast Asia brand and marketing strategy in alignment with global priorities and regional business objectives.
- Translate strategic direction into impactful marketing initiatives, activation plans and client engagement programs.
- Lead integrated marketing activities across events, partnerships, media, public relations, content and digital channels.
- Collaborate with retail teams to deliver exceptional client experiences and strengthen engagement across all touchpoints.
- Drive locally relevant initiatives that enhance brand awareness, desirability and advocacy while preserving brand equity and exclusivity.
- Ensure consistent application of brand guidelines and maintain high execution standards across the region.
- Build and manage relationships with agencies, media partners and key stakeholders to support brand objectives.
- Manage the regional marketing budget, monitor performance and use insights to optimize future initiatives.
- Lead, coach and develop the regional brand team, fostering a collaborative, performance-driven culture.
- Partner with Headquarters and regional leadership to support strategic priorities and business growth.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or a related discipline.
- At least 8 years of experience in luxury, hospitality or another premium client-facing environment, including people management responsibilities.
- Significant exposure to brand management, marketing and client engagement within the luxury, premium retail or hospitality industry.
- Strong understanding of the Southeast Asia market landscape and consumer environment.
- Proven ability to develop and execute integrated marketing and brand strategies.
- Demonstrated leadership capabilities, with the ability to develop, engage and inspire teams.
- Strong stakeholder management, communication and influencing skills.
- Strategic mindset with excellent execution and project management capabilities.
- Strong analytical and budget management skills.
- Fluent in English.
Skills
Experience
At least 8 years in luxury, hospitality or another premium client-facing environment, including people management responsibilities.
Education
Bachelor’s degree in Marketing, Business, Communications or a related discipline.
Workplace
This position is based in Singapore, Central, Singapore.
Explore jobs in Singapore.
Benefits
A competitive and comprehensive compensation and benefits package.
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Marketing Director», «Regional Brand Director», «Head of Regional Brand Marketing», «Regional Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.