- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Oct 26, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
The Digital Marketing Manager supports Audemars Piguet’s digital ecosystem across China, overseeing platforms, social media, paid media, CRM-connected initiatives and content amplification in collaboration with Brand, PR, Retail, CRM and agency partners. Based in Shanghai, the role reports to the APCN Senior Communication Manager and supports regional and local campaigns, client engagement and digital optimization.
Role & Responsibilities
- Manage and optimize regional digital touchpoints, including the WeChat Mini Program and owned channels; keep content current and aligned with the brand, monitor user experience and performance, and support the rollout of new digital tools and functionality.
- Coordinate day-to-day social media activity across APCN platforms, plan content calendars, deploy campaigns, and maintain a consistent brand narrative and tone across digital channels.
- Support paid media and search campaigns; coordinate execution and reporting with media agencies, monitor media KPIs and campaign effectiveness, and prepare campaign analyses and post-campaign reports.
- Support KOL and influencer activations from a digital perspective; coordinate amplification of events, launches and community initiatives, and assist with content creation, asset deployment and performance monitoring.
- Track digital KPIs, including traffic, engagement, lead generation and conversion; build regular dashboards and management reports, and identify insights and optimization opportunities.
- Support digital and social budget management; coordinate contracts, purchase orders and invoice processing; and manage relationships with agencies, platform partners and technology vendors.
- Collaborate with Brand, PR, CRM, Retail and Commercial teams to align digital activity with business goals, and support regional and local campaigns, product launches and client programs.
- Drive digital innovation, share best practices across the region, and champion optimization based on performance and engagement trends.
Qualifications
- At least 8 years of experience in digital marketing, social media, CRM or digital communications, including at least 4 years in a managerial role.
- Experience in luxury, fashion, watches, jewellery, hospitality or premium lifestyle is preferred.
- Deep understanding of China's digital ecosystem, including WeChat, Weibo, Xiaohongshu, Douyin and relevant media platforms.
- Hands-on experience managing digital campaigns and external agencies or partners end to end.
- Strong project management and organizational skills, with excellent stakeholder management and communication.
- Analytical mindset and ability to translate data into actionable insights; proficiency with digital analytics and reporting platforms.
- Detail-oriented, with strong execution capabilities and ability to manage multiple priorities in a fast-paced environment.
- Passion for luxury, craftsmanship and brand storytelling; collaborative, proactive, curious, agile and digitally savvy.
- Fluent in Mandarin and English; additional Asian languages are a plus.
Skills
Experience
At least 8 years in digital marketing, social media, CRM or digital communications, including at least 4 years in a managerial role.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Explore jobs in China.
Benefits
Competitive and comprehensive compensation and benefits package.
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Communications Manager», «Digital Media Manager», «Online Marketing Manager», «Digital Channel Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.