Audemars Piguet Digital Communication Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Jul 10, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
Audemars Piguet seeks a Digital Communication Specialist in Tokyo to lead digital campaigns, LINE operations, and brand content across the Japanese market.
Role & Responsibilities
- Operate and manage the brand's official LINE account, including content calendar planning aligned with marketing strategy and business objectives
- Direct production and execution of LINE campaign content, including copywriting, visuals, and promotional materials; monitor and analyse LINE distribution performance (KPIs) and recommend continuous improvements
- Plan and execute direct-buy advertising campaigns across digital, OOH (outdoor), and print channels; coordinate with internal stakeholders and external partners to ensure seamless campaign implementation
- Analyse campaign performance metrics and ROI; develop and propose optimization strategies to improve campaign effectiveness and increase return on investment
- Manage owned-content strategy and execution on the official website, ensuring alignment with brand and marketing guidelines; collaborate with internal teams, external agencies, and global/regional partners on content production and publishing
- Analyse content performance and user engagement metrics; propose enhancements to maximize content reach and effectiveness
- Serve as primary point of contact for external agencies and partners; oversee day-to-day communications and unified project management across LINE operations, media initiatives, and content creation
- Prepare regular campaign reports and present findings and recommendations to stakeholders
Qualifications
- Demonstrated experience in project management and vendor management
- Business-level proficiency in Japanese and English
- Minimum 3 years of marketing experience; experience in luxury brand marketing is highly desirable
Skills
Experience
Minimum 3 years of marketing experience required. Experience in luxury brand or high-end retail marketing is highly valued. Proven track record of managing digital communication campaigns and working with cross-functional teams.
Education
Not specified in source data.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Benefits
Flexible working hours (7:00–20:00 with standard 7.5-hour workday and 60-minute break); approximately 122 days annual holiday including weekends, statutory holidays, and year-end closure (12/30–1/3); annual paid leave; additional paid leave (sick leave, hospitalization, bereavement); unpaid leave (childcare, eldercare, maternity, parental, caregiving); retirement benefits; comprehensive social insurance; commuting allowance (up to ¥50,000/month); defined contribution pension; income protection insurance; various supplementary insurance plans; lunch support (¥7,000/month); child allowance; language training support (English and French).
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Communications Manager», «Brand Communications Specialist», «Digital Marketing Strategist», «Content & Campaign Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.