Audemars Piguet CRM and Customer Lifecycle Specialist

About Audemars Piguet

A Swiss luxury watch manufacture based in Le Brassus, operating in haute horology and serving an international clientele through boutiques, wholesale partners and digital channels. The employer combines artisanal craftsmanship with data-driven commercial practices typical of high-end watchmaking maisons.

Role & Responsibilities

• Design, implement and optimise end-to-end customer lifecycle programs to increase retention, repeat purchase and customer lifetime value.
• Develop segmentation, RFM and cohort models to target high-value and at-risk customers with personalised communications.
• Plan, execute and monitor multi-channel CRM campaigns (email, SMS, in-app, direct outreach) in collaboration with retail, e‑commerce and wholesale teams.
• Define and track lifecycle KPIs (LTV, churn, retention, conversion rates) and deliver regular performance reporting and actionable insights.
• Run A/B tests and experimentation to validate messaging, cadence and offers; translate results into scaled program improvements.
• Manage data hygiene, opt-in/consent processes and ensure all CRM activity complies with data-privacy regulations (e.g., GDPR).
• Collaborate with creative, product and merchandising teams to align lifecycle communications with product launches and seasonal plans.
• Contribute to CRM roadmap, automation playbooks and integration requirements with marketing platforms and POS/retail systems.

Qualifications

• Proven experience in CRM, lifecycle or retention marketing within luxury retail, premium goods, or direct-to-consumer environments.
• Demonstrable experience designing and running multi-channel CRM campaigns and lifecycle programs.
• Ability to analyse data and translate customer insight into commercially effective programmes and hypotheses for testing.
• Strong understanding of data privacy regulations and consent-driven marketing practices.
• Excellent stakeholder management and the ability to work cross-functionally with retail, digital and commercial teams.
• Fluent written and verbal communication skills in the working language of the team (local language proficiency preferred).

Skills

Experience

Typically 3+ years in CRM, lifecycle, retention or direct marketing roles, preferably within luxury retail, watchmaking, premium goods or e-commerce, with measurable results in retention and customer value growth.

Education

Bachelor’s degree in Marketing, Business, Data Science or a related field, or equivalent professional experience.

Workplace

Culture

The employer reflects the precision and heritage of Swiss watchmaking: a culture that values artisanal excellence, attention to detail and long-term client relationships. Teams are collaborative and international, balancing traditional craftsmanship with data-led commercial strategy.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.