Audemars Piguet Brand Specialist – Media & Public Relations
- Location
- TolochenazVaudSwitzerland
- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Aug 25, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
Audemars Piguet seeks Brand Specialist (Media & PR) for 8-month maternity contract in Tolochenaz, Switzerland—luxury communications role.
Role & Responsibilities
- Develop and implement the Media & Public Relations strategy, action plan, and budget for the Swiss market in alignment with global brand objectives
- Coordinate local media plan execution in collaboration with agency partners, ensuring consistent campaign deployment across the territory
- Negotiate media placements, select creative assets, and validate content aligned with product launches and brand performance targets
- Monitor and manage media and PR budgets in accordance with defined objectives and brand guidelines
- Build and maintain strategic relationships with journalists, media outlets, influencers, opinion leaders, and key partners in the Swiss market
- Spearhead brand visibility initiatives through targeted PR and influencer marketing activities that drive measurable impact
- Analyze campaign and activation performance, provide recommendations for optimization, and report on ROI and brand awareness metrics
- Ensure seamless collaboration with headquarters Media & PR teams to maintain consistency between local initiatives and global brand strategy
Qualifications
- Bachelor's degree or higher in Marketing, Communications, Public Relations, or a related field
- Minimum 5 years of professional experience in media, communications, or public relations, ideally within the luxury sector
- Demonstrated expertise in the Swiss media landscape and knowledge of key industry actors
- Proven project management capabilities with ability to coordinate multiple internal and external stakeholders
- Strong creative thinking with ability to identify emerging visibility opportunities and develop high-value-add initiatives
- Excellent interpersonal skills and demonstrated success in cultivating long-term professional relationships
- Autonomous, detail-oriented, and highly organized with strong executive presence
- Fluent in French and English (spoken and written); strong proficiency in German
- Experience in horology, fine jewelry, or an international luxury house is a significant advantage
Skills
Experience
Minimum 5 years of professional experience in media, communications, or public relations roles, with demonstrated expertise in developing and executing brand communication strategies and cultivating relationships with key media, journalists, and opinion leaders. Luxury sector experience is preferred.
Education
Bachelor's degree or higher qualification in Marketing, Communications, Public Relations, or a closely related discipline.
Workplace
The successful candidate will be located in Tolochenaz, Vaud, Switzerland, with easy access to Geneva.
Benefits
5 weeks annual leave; contributions to sports and cultural activities and sustainable mobility subscriptions (e.g., public transport passes); favorable employee pension plan (LPP) contributions.
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Coordinator», «Media Relations Manager», «Brand Communications Specialist», «Marketing Communications Executive», «PR & Media Liaison», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.