Audemars Piguet Brand Activation Senior Specialist
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Creative, Design & Styling
- Industry
- Fine Watches & Horology
- Posted
- Aug 24, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
Audemars Piguet seeks a Brand Activation Senior Specialist in Tokyo to lead luxury customer engagement, event marketing, and brand experience initiatives.
Role & Responsibilities
- Plan and execute client activation programs, in-store events, experiential initiatives, and customer engagement campaigns designed to drive boutique traffic and create sales opportunities
- Develop and implement new customer acquisition strategies and strengthen existing customer relationships through targeted activation initiatives in close coordination with CRM teams and boutique staff
- Oversee all aspects of activation projects from conception through implementation and impact measurement, ensuring adherence to quality standards, budgetary constraints, and project timelines
- Manage relationships with external partners including production companies, event organizations, suppliers, and service providers; conduct negotiations, obtain quotations, manage contracts, and control expenditures
- Execute global brand scenography guidelines through the development, procurement, inventory management, and operational oversight of store décor elements, display fixtures, and related materials
- Plan and implement in-store spatial design and visual presentations aligned with new product launches, campaigns, and seasonal activations
- Lead boutique renovation, environmental improvement, and store modernization projects in coordination with Swiss headquarters and external partners
- Analyze campaign performance metrics, measure customer engagement outcomes, and develop actionable recommendations for continuous improvement
- Prepare comprehensive reports, presentations, and business case analyses for headquarters and senior management addressing engagement levels and commercial impact
Qualifications
- 7+ years of marketing, event, and customer engagement program experience within the luxury goods industry
- Demonstrated expertise in vendor management, procurement, contract negotiation, and budget oversight
- Proven track record of independently managing projects from strategic conception through execution and performance evaluation
- Fluent Japanese language communication with professional presentation capabilities
- Advanced English language proficiency
- Experience with luxury timepiece, jewelry, or haute couture brands (preferred)
- Cross-cultural collaboration with international headquarters and global stakeholders (preferred)
- Knowledge of CRM methodologies and customer development strategies (preferred)
- Background in event design, retail activation, or customer-facing campaign management (preferred)
- Familiarity with visual merchandising, store décor, spatial design, or brand environment creation (preferred)
Skills
Experience
7+ years of progressive experience in luxury marketing, event production, and customer engagement program management, including demonstrated success in vendor coordination, budget administration, and project delivery. Experience with high-end watch, jewelry, or luxury fashion brands is highly valued. International exposure and collaboration with overseas headquarters is a strong asset.
Education
Bachelor's degree in marketing, business, communications, design, or related discipline
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Benefits
Flexible working hours (7:00–20:00 range; standard 7.5-hour day with 60-minute break); approximately 122 annual paid days off (8–12 days per month plus weekends, holidays, and year-end/New Year closure); paid annual leave; additional paid leave (sick leave, hospitalization leave, family milestone leave); unpaid leave (childcare leave, eldercare leave, maternity/paternity leave, parental leave, long-term care leave); severance plan; comprehensive social insurance coverage; commuting allowance (up to ¥50,000/month); defined contribution pension plan; income replacement insurance; supplementary medical coverage (hospitalization benefits, disability coverage); meal allowance (¥12,000/month); child care support; language training support (English and French)
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Senior Client Engagement Specialist», «Brand Experience Manager», «Marketing Activation Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.